Attitude Lecture Notes with Definitions PDF Download
Study Attitude lecture notes PDF with marketing definitions and explanation to study “What is Attitude?”. Study attitude explanation with marketing terms to review marketing course for online MBA programs.
Attitude Definitions:
A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
A person's enduring favorable or unfavorable evaluation, emotional feeling, and action tendencies toward some object or idea.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Attitude Notes:
It reflects the set of behavior, feelings, perception, emotions, and, believes a consumer thinks about a specific product or service which helps customer to make purchase decision regarding the product. According to the market researchers, Consumer's attitude is mainly dependent on product marketing, experience and its reputation in the competitive market.
Keep Learning with Marketing Notes
What is Customer Lifetime Value?
Customer life time value describes the amount a customer is going to spend on the product, throughout their lifetime. Although, ...
What is SWOT Analysis?
SWOT investigation (or SWOT framework) is a vital arranging method used to support an individual or association recognize qualities, shortcomings, ...
What is Expectancy-Value Model?
Expectancy is their very own person's judgment capacities. It responds to the inquiry, "Would i be able to do this ...
What are Needs?
This is very not quite the same as necessities. Needs aren't lasting and it normally changes. Over the long haul, ...
What is Zero-Level Channel (direct-marketing channel)?
Channel level alludes to the go-between in advertising dispersion channel between the maker/producer and the end buyer. Each channel level ...
What is Marketing Concept?
This idea holds that the association's undertaking is to decide the requirements, needs, and premiums of objective markets and to ...