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Business Promotions Lecture Notes with Definitions PDF Download

Study Business Promotions lecture notes PDF with marketing definitions and explanation to study “What is Business Promotions?”. Study business promotions explanation with marketing terms to review marketing course for online MBA programs.

Business Promotions Definition:

  • Sales promotion tools used to generate business leads, stimulate purchases, reward customers, and motivate salespeople.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business Promotions Notes:

Business promotion is a way of communication with the public to convince them to purchase their product or services. Companies usually promote businesses by massive advertisements for the targeted audience. Organizations promote their products and services through direct and indirect marketing campaigns. Direct marketing involves; retail store, print advertisement, email, and, flyers, whereas, indirect marketing involves; internet, blog posts, social media, word of mouth, and online reviews.

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