Consumer Market Lecture Notes with Definitions PDF Download
Study Consumer Market lecture notes PDF with marketing definitions and explanation to study “What is Consumer Market?”. Study consumer market explanation with marketing terms to review marketing course for online MBA programs.
Consumer Market Definition:
All the individuals and households that buy or acquire goods and services for personal consumption.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Consumer Market Notes:
It is a market filled with goods purchased by household consumers. They usually buy products for individual or group consumption. Consumer market is different than a business market place. There are different consumer markets for purchasing household goods which includes; fast moving consumer goods, electrical goods, cosmetics, furniture, and, apparels.
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