Corporate (or brand) Web Site Lecture Notes with Definitions PDF Download
Study Corporate (or brand) Web Site lecture notes PDF with marketing definitions and explanation to study “What is Corporate (or brand) Web Site?”. Study corporate (or brand) web site explanation with marketing terms to review marketing course for online MBA programs.
Corporate (or brand) Web Site Definition:
A Web site designed to build customer goodwill, collect customer feedback, and supplement other sales channels rather than sell the company's products directly.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Corporate (or brand) Web Site Notes:
Corporate website carries company's portfolio for the consumer attention. Recently, companies are focusing more on corporate website in order to seek attention. The main purpose of these websites is to provide company's information about their product and services. There are different types of websites; ecommerce, blogs, informational, social or online communities, catalogue and brochure.
Keep Learning with Marketing Notes
What is Discount?
It is a pricing strategy which leverages customers to provide goods in low prices. The strategy is useful for driving ...
What is Word-of-Mouth Influence?
Informal promoting , likewise called verbal publicizing, contrasts from normally happening verbal, in that it is effectively affected or empowered ...
What are Reference Groups?
A reference gathering is a gathering to which an individual or another gathering is looked at. Statistic Sociologists consider any ...
What is Advertising Agency?
Advertising agency aims to create, plan , manage and promote client's demands. It may have different specialized fields which includes; ...
What is Retailer?
Fundamentally, a retailer is any person who works their business either through a physical store or over an online web ...
What is Relationship Marketing?
Relationship advertising is a feature of client relationship the board that spotlights on client dependability and long haul client commitment ...