Customer Database Lecture Notes with Definitions PDF Download
Study Customer Database lecture notes PDF with marketing definitions and explanation to study “What is Customer Database?”. Study customer database explanation with marketing terms to review marketing course for online MBA programs.
Customer Database Definitions:
An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
An organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for marketing purposes.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Customer Database Notes:
A customer database is the information collected from the customer. This database may gather personal information which includes; name of the customer, residential address, contact number (mobile or landline), and email address. Customer database management software or other cloud computing specially designed applications has been used for this purpose in order to quickly access to their information.
Keep Learning with Marketing Notes
What is Consumer-Buyer Behavior?
Consumer buying behavior depends on consumers attitudes towards product purchase. It is usually linked with consumer product loyalty; there are ...
What is Corporate VMS?
Corporate vertical marketing system refers to a distribution strategy, in which one member of distribution channel is a producer or ...
What is Personal Selling?
Individual selling is the place organizations use individuals (the "business power") to offer the item in the wake of gathering ...
What is Banner Ads (Internet)?
It comprises more on images rather than text based material on the banner. It is also considered as an attractive ...
What is Ethnographic Research?
Ethnographic research market ( EMR) study of market in which companies understand their consumers or clients in terms of social, ...
What is Customer-Value Hierarchy?
Every product in the market has five different levels. However, each level adds value to customers. There are five levels ...