Customer Perceived Value Lecture Notes with Definitions PDF Download
Study Customer Perceived Value lecture notes PDF with marketing definitions and explanation to study “What is Customer Perceived Value?”. Study customer perceived value explanation with marketing terms to review marketing course for online MBA programs.
Customer Perceived Value Definition:
Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Customer Perceived Value Notes:
It is a concept commonly used in marketing describes the satisfaction level of customer with a product or services provided by the company. Therefore, before the launch of a new product or service, companies thoroughly examine markets in order to determine customers' needs and demands. Although, companies spend more time in conducting market research to gather more accurate data about their customers.
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