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Direct Marketing Lecture Notes with Definitions PDF Download

Study Direct Marketing lecture notes PDF definitions and explanation to study “What is Direct Marketing?”. Study direct marketing explanation with marketing terms to review marketing course for online MBA programs.

Direct Marketing Definitions:

  1. Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Connecting directly with carefully targeted segments or individual consumers, often on a one-to-one, interactive basis.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  3. Use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Direct Marketing Notes:

Direct marketing is a promotional technique where companies directly communicate to their potential customers through various means includes; text messages, e-mail, website, brochures, customers database, and direct calls. It enables companies to keep their customers informed regarding new product or service launched in the market. Therefore, it helps to increase retention rate of the customers.

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