Direct response Television (DRTV) Marketing Lecture Notes with Definitions PDF Download
Study Direct response Television (DRTV) Marketing lecture notes PDF definitions and explanation to study “What is Direct-response Television (DRTV) Marketing?”. Study direct response television (drtv) marketing explanation with marketing terms to review marketing course for online MBA programs.
Direct response Television (DRTV) Marketing Definition:
Direct marketing via television, including direct-response television advertising (or infomercials) and home shopping channels.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Direct response Television (DRTV) Marketing Notes:
Direct response television is an abbreviation of DRTV is a television advertisement in which companies asks their potential customers to directly respond to the company. Customer can contact them through a telephonic call on a toll free number, a text message, social media, or by sending feedback on a website. Management usually appreciates customer's direct response.
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