As an Amazon Associate I earn from qualifying purchases.

Environmental Sustainability Lecture Notes with Definitions PDF Download

Study Environmental Sustainability lecture notes PDF with marketing definitions and explanation to study “What is Environmental Sustainability?”. Study environmental sustainability explanation with marketing terms to review marketing course for online MBA programs.

Environmental Sustainability Definitions:

  1. Developing strategies and practices that create a world economy that the planet can support indefinitely.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A management approach that involves developing strategies that both sustain the environment and produce profits for the company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Environmental Sustainability Notes:

Environmental sustainability is refer as developing those strategies that makes world a better place to live in present and in future. Sustainability is an important factor in many reasons which includes: environmental quality explains the way communities have healthy environment in form of clean air, clean water, and natural resources.

Keep Learning with Marketing Notes

What is Prospect Theory?

Prospect hypothesis expect that misfortunes and additions are esteemed in an unexpected way, and in this manner people settle on ...

What is High-Low Pricing?

High low estimating is an evaluating technique where a firm depends on special advancements to empower shopper buy. At the ...

What is Market-Skimming Pricing?

It is an item estimating technique by which a firm charges the most astounding starting value that clients will pay ...

What is Competitive Marketing Intelligence?

Competitive market intelligence describes that how companies gather and analyze information based on market survey. Information can be collected for ...

What are Wants?

Request is the monetary rule that depicts a shopper's craving, readiness and capacity to pay a cost for a particular ...

What is Derived demand?

Derived demand is widely used in economics which describes the demands of goods and services. Therefore, it can be a ...