As an Amazon Associate I earn from qualifying purchases.

Marketing Decision Support System (MDSS) Lecture Notes with Definitions PDF Download

Study Marketing Decision Support System (MDSS) lecture notes PDF definitions and explanation to study “What is Marketing Decision Support System (MDSS)?”. Study marketing decision support system (mdss) explanation with marketing terms to review marketing course for online MBA programs.

Marketing Decision Support System (MDSS) Definition:

  • A coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and the environment and turns it into a basis for marketing action.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Decision Support System (MDSS) Notes:

A framework used to control a gathering of information to translate and investigate potential business situations so as to settle on the executives choices. Promoting choice emotionally supportive networks are considered by certain organizations a key device in picking up the edge over contenders. It tends to be utilized to help, as opposed to supplant, representative leaders in the entangled situations which are normal in advertising. DSS have numerous devices that contain various capacities, for example, advanced database the executives abilities with access to interior and outside information. data, and information; ground-breaking displaying capacities gotten to by a model administration framework; amazing, yet basic structures that empower intuitive questions, announcing, and charting capacities.

Keep Learning with Marketing Notes

What is Channel Power?

Channel Power is defined as an ability of another channel member to reshape the behavior of other members associated with ...

What is Critical Path Scheduling (PS)?

Critical path scheduling describes as the continuous efforts of critical activities of a product schedule from starting to the end ...

What is Point-of-Purchase (P-O-P?

A point of procurement is a term utilized by advertisers and retailers when arranging the position of items for purchasers, ...

What is Transfer?

Transfer is a system utilized in promulgation and promoting. Otherwise called affiliation, this is a method of anticipating constructive or ...

What is Satisfaction?

Fulfillment is a principal idea in present day promoting. In numerous associations, consumer loyalty is viewed as the most significant ...

What are Marketing Intermediaries?

The bodies associated with executing the item from the maker till the time it gets acquired by a definitive purchaser ...