Marketing Management: Definitions and explanations page 1 PDF Download

Learn marketing management terms with definitions and explanations, marketing terminologies (Page 1) for MBA degree programs.


  1. What is Activity-Based Cost (ABC)?
    Activity based costing is an accounting technique that defines and allocate costs to overhead functions after ...
  2. What is Adapted Global Marketing?
    It is a marketing technique that engage the marketing strategy and the marketing mix approach to ...
  3. What is Administered VMS?
    Vms is an abbreviation of vertical marketing system. this system deals with the significant contributor of ...
  4. What is Adoption Process?
    Adoption process is defined as series of stages through which a potential consumer decides about whether ...
  5. What is Adoption?
    Adoption is a process in which consumer switch or adopt any new product or service. either, ...
  6. What is Advertising Agency?
    Advertising agency aims to create, plan , manage and promote client's demands. it may have different ...
  7. What is Advertising budget?
    It is an amount specifically allocated for company's advertisements. organizations usually have fix budgets for the ...
  8. What is Advertising Media?
    Advertising media plays an integral role for the promotion of organizational business. companies offers multiple product ...
  9. What is Advertising Objective?
    It explains the required information organizations need to share with their customers. companies use different mode ...
  10. What is Advertising Strategy?
    Advertising strategy reflects organization's plan to reach and persuade targeted customers in order to purchase any ...
  11. What is Advertising?
    It is a form of communication with the end user of product or services. these are ...
  12. What is Affordable Method?
    It is mainly dependent upon the budgeting methods of company's owner, and marketing department, who believes ...
  13. What is Age and life-cycle Segmentation?
    Age and life cycle segmentation intended to categorize market on the basis of demographic segmentation which ...
  14. What is Agent?
    The one who deals with buying and selling of the products, they seek to bring buyer ...
  15. What is Allowance?
    It is a type of pricing strategy engaged with the promotion of the end product. organizations ...
  16. What is Alternative Evaluation?
    It is a set pattern among the buyer with the product decision, buyer usually gather product ...
  17. What is Anchoring and Adjustment Heuristic?
    Anchoring and adjustment defines the process where individuals basis their initial creative ideas on one allocated ...
  18. What is Approach?
    It is defined as the person who sells products and services approached the customer for the ...
  19. What is Arms Length Price?
    It is a set of amount allocated by the organization for their products and services, whereas, ...
  20. What are Aspirational Groups?
    Aspirational reference group comes under the category of reference group, based on the group of individuals ...
  21. What is Associative Network Memory Mode?
    It comprises on the conceptual representation that reflects memory as consisting a pattern of nodes with ...
  22. What is Attitude?
    It reflects the set of behavior, feelings, perception, emotions, and, believes a consumer thinks about a ...
  23. What is Augmented Product?
    It comes under the product category which completely differentiates between the customers' expectations about the product. ...
  24. What is Availability Heuristic?
    It is a cognitive shortcut process that completely relies on ideas that promptly comes in persons ...
  25. What is Available Market?
    It is a market comprises of number of people who are willing to purchase any specific ...
  26. What is Average Cost?
    It is defined as production cost per unit of output, calculated by dividing with the total ...
  27. What are Baby Boomers?
    Baby boomers cover the age range of people born in the era of 1946 to 1964, ...
  28. What is Backward Invention?
    It is a process of separating or facilitating products features to manufacture a cheap model of ...
  29. What is Banner Ads (Internet)?
    It comprises more on images rather than text based material on the banner. it is also ...
  30. What is Basic Produce?
    Basic produce explains the product features and its use for the customers, it define the generic ...
  31. What is Basing-Point Pricing?
    Basing point pricing method explains the pricing system in which organization charge the product price in ...
  32. What is Behavioral Segmentation?
    Behavioral segmentation is a group of people make purchase decision on the bases of characteristics linked ...
  33. What is Belief?
    Belief is a set of perceptions one keeps about that product specifically, people related to the ...
  34. What is Benchmarking?
    It is a mechanism of comparing one company's performance with another. it can be conducted within ...
  35. What is Benefit Segmentation?
    It is based upon the perceived market value, compensation, discounts consumers will receive from a product ...
  36. What are Blogs?
    It is an online website for sharing information with latest posts appearing first on the page. ...
  37. What are Brand Associations?
    When it comes to brand association, anything which quickly hits the brand name like pepsi blue ...
  38. What is Brand Audit?
    Businesses mostly go through the phases of auditing their brand, it happens when organization decides to ...
  39. What is Brand Awareness?
    In order to create more publicity for the brand, one should follow certain strategies for a ...
  40. What is Brand Community?
    It is a set of people who shares same level of social relationships, beliefs, values, activities, ...
  41. What is Brand Contact?
    It is a connection of customers with brand related information, which includes; the product category, added ...
  42. What is Brand Development Index (BDI)?
    A brand development index ( bdi) identifies the performance of a brand in a market. in ...
  43. What is Brand Dilution?
    It happens when brand losses its position from overuse. this situation appears when a product gets ...
  44. What is Brand Elements?
    A brand can be recognized with tangible elements that reflects brand identity. for instance, color of ...
  45. What is Brand Equity?
    It is a marketing terminology that defines value of the brand. the brand reputation can be ...
  46. What is Brand Extension?
    Brand extension is also known as brand stretching, it usually works to create an established brand ...
  47. What is Brand Image?
    It reflects the brand identity in the minds of their consumers. it takes years to develop ...
  48. What is Brand Knowledge?
    It is defined as that how consumers are aware about the brand; it can be developed ...
  49. What is Brand Line?
    Brand line is recognized as offering of products falls less than under one brand name. it ...
  50. What is Brand Mix?
    In order to upgrade existing status in the market, organization use present brand to do the ...
  51. What is Brand Personality?
    It is a framework that enables a company form as people can feel about the product ...
  52. What is Brand Portfolio?
    A group of businesses works under different brand names, brand portfolio is usually helps to encompass ...
  53. What is Brand Promise?
    It is an experience that customers use to expect from the organization, whenever they interact with ...
  54. What is Brand Valuation?
    Brand valuation is about accessing the total financial value of the brand. evaluating the financial positioning ...
  55. What is Brand-Asset Management Team (BAMT)?
    Bamt is an abbreviation of brand asset management team, it comprises of key representatives that can ...
  56. What are Brand-Tracking Studies?
    Brand tracking is a strategy to keep track of continuously measure the brand development by considering ...
  57. What is Brand?
    A brand is a specific name given to a product or services which distinguished itself from ...
  58. What are Branded Variants?
    It is defined as a brand which offers diversified versions of the same product, it is ...
  59. What is Branded?
    It is used to create brand equity by taking the help of sports, music, special events, ...
  60. What is Branding Strategy?
    Brand strategy is defined as a long term process for the growth of a brand aligns ...