Marketing Management: Definitions and explanations page 2 PDF Book

Learn marketing management terms with definitions and explanations, marketing terminologies (Page 2) for MBA degree programs.


  1. What is Break-Even Pricing (target return pricing)?
    It is a technique to determine the price depends on the basis of a target rate ...
  2. What is Breakeven Analysis?
    Break even analysis is usually used by the top level management of the organization. it can ...
  3. What is Brick-and-Click?
    Brick and click refers to a business strategy in which company operates online and offline stores ...
  4. What is Broker?
    Broker is an individual that revolve around commission for performing sales and purchase activity invested by ...
  5. What is Business Analysis?
    Business analysis is defined as research discipline in order to identifying market needs and demands and ...
  6. What is Business Buyer Behavior?
    Business buyer behaviors is considered as a behavior by the organizational employees by making right decision ...
  7. What is Business Buying Process?
    It is a process in which consumers make purchase decision. there are certain steps involved in ...
  8. What is Business Database?
    Business database is a collection of official information at one place. it can be used in ...
  9. What is Business Market?
    It is a market where products and services sold to other businesses, in order to make ...
  10. What is Business Portfolio?
    Business portfolio is a set of products and services which are provided by a company to ...
  11. What is Business Promotions?
    Business promotion is a way of communication with the public to convince them to purchase their ...
  12. What is Business-to-Business (B-to-B) Online Marketing?
    Business to business or b2b marketing is a relationship between manufacturers and wholesaler, or a whole ...
  13. What is Business-to-Consumer (B-to-C) Online Marketing?
    Business to consumer or b2c is marketing strategy, where selling products and services are directly linked ...
  14. What are Buyer-Readiness Stages?
    Buyer readiness stage is a process incorporated six steps depends on a consumer decision of purchasing ...
  15. What are Buyers?
    Buyers are also known as purchase agents, they are the analyzers, negotiators and mediators. buyers usually ...
  16. What is Buying Center?
    Buyer center is a group of individuals in an organization that involve them in purchase decision ...
  17. What is Buzz Marketing?
    It is a marketing technique that creates hype on word of mouth potential regarding a particular ...
  18. What is By-product Pricing?
    By product pricing is a strategy in which by product of a process are sold separately ...
  19. What is Capital Items?
    Human made products are known as capital goods, it incorporates business items to produce goods and ...
  20. What is Captive Product Pricing?
    It is used to maximize profit revenues. companies often follow a product mix pricing strategy specifically ...
  21. What is Catalog Marketing?
    Catalogue marketing is an advertisement technique used by the companies in order to sale many items ...
  22. What is Category Extension?
    It is a marketing strategy in which company uses the same product to enter into a ...
  23. What is Category Killer?
    Category killer is a sort of retail store that has rich items in its product category.it ...
  24. What is Category Membership?
    It is a marketing technique used by the consumers, who usually categorized product into a specific ...
  25. What is Cause-Related Marketing?
    Cause related marketing is like a corporate social responsibility, where, company's advertisement has the dual purpose ...
  26. What is Chain Stores?
    A chain store is a retail outlet or a group of similar retail shops that sell ...
  27. What is Channel Conflict?
    Channel conflict occurs when brands disturbed the company's channel partner which includes; distributors related to company, ...
  28. What is Channel Coordination?
    Channel coordination is also known as supply chain coordination which aims at improving supply chain performance ...
  29. What is Channel Level?
    It is a distribution level among the manufacturer and the end user. channel level plays an ...
  30. What is Channel Power?
    Channel power is defined as an ability of another channel member to reshape the behavior of ...
  31. What are Click-and-Mortar Companies?
    Click and mortar is a business process that deals with online and offline operations of the ...
  32. What are Click-Only Companies?
    These are the companies which have only online presence in the market. they do not exist ...
  33. What are Club Membership Programs?
    Club membership is the program that is open for everyone involves in the purchase of any ...
  34. What is Co-Branding?
    Co- branding is a marketing strategy that incorporates two or more brands used on single product ...
  35. What is Cohorts?
    Cohorts are the members who share eloquent experience for a certain period of time, or either ...
  36. What is Commercial Online Databases?
    An online database is reachable by a local internet; it is better than a conventional way ...
  37. What is Commercialization?
    Commercialization is explained that it is a process of announcing a new product or services in ...
  38. What is Communication Adaptation?
    Communication adaptation describes change in the product strategy due to the change in communication strategy. for ...
  39. What is Communication-Effect Research?
    It is a form of research which is conducted to identify whether an ad is effective ...
  40. What is Company Demand?
    Company demand is refer to the overall market purchase of goods and services in a specific ...
  41. What is Company Sales Forecast?
    Sales forecast is a phenomenon of calculating future sales of the company. these futuristic decisions enable ...
  42. What is Company Sales Potential?
    Company sales potential describes the targeted sales for the company which should be achieved in upcoming ...
  43. What is Competition-Based Pricing?
    It is a pricing technique in which companies access the pricing strategy of their competitors for ...
  44. What is Competitive Advantage?
    A competitive advantage is an edge in the market over its current competitors achieved by offering ...
  45. What is Competitive Marketing Intelligence?
    Competitive market intelligence describes that how companies gather and analyze information based on market survey. information ...
  46. What is Competitive-parity Method?
    It is a technique describes the total budget allocation for marketing communication strategy. it usually revolves ...
  47. What is Competitor Analysis?
    Competitive analysis is also known as competitive research in which companies conduct research for the collection ...
  48. What is Competitor-Centered Company?
    Competitor centered company plan strategies according to their competitors in the market. sometimes, it can be ...
  49. What is Complex Buying Behavior?
    Complex buying behavior happens when the end user is effectively searching for the purchase of brand ...
  50. What is Concentrated (niche) Marketing?
    Niche marketing is a specific form of marketing. consequently, other marketing technique follows wide range of ...
  51. What is Concept Testing?
    Concept testing is usually an initial stage of the product in which the product has been ...
  52. What is Conformance Quality?
    Conformance quality describes the ability of a product, goods, services, procedures, and process to understand its ...
  53. What is Conjoint Analysis?
    Conjoint analysis is a marketing technique in which survey based statistical method used to capture consumers ...
  54. What is Consumer Behavior?
    Consumer behavior is a technique of understanding the group, customers, and companies, gather ideas for their ...
  55. What is Consumer Involvement?
    Consumer involvement is the behavior that motivates consumer to make purchase decision; there are various steps ...
  56. What is Consumer Market?
    It is a market filled with goods purchased by household consumers. they usually buy products for ...
  57. What is Consumer Product?
    Consumer products are the products purchased by a common consumer for household consumption. it is also ...
  58. What is Consumer Promotions?
    Consumer promotions are the marketing campaigns used for the publicity of manufactured goods and services. it ...
  59. What is Consumer-Buyer Behavior?
    Consumer buying behavior depends on consumers attitudes towards product purchase. it is usually linked with consumer ...
  60. What is Consumer-generated Market?
    Consumer generated marketing (cgm) is an affordable marketing technique that provides customers related feedback and views. ...