Marketing Management: Definitions and explanations page 3 PDF Book

Learn marketing management terms with definitions and explanations, marketing terminologies (Page 3) for MBA degree programs.


  1. What is Consumer-Oriented marketing?
    Consumer oriented market is a place where needs and demands of the consumer comes first. the ...
  2. What is Consumer-to-Business (C-to-B) Online Marketing?
    Consumer to business ( c2b) is a methodology in which individuals create value and organizations uses ...
  3. What is Consumer-to-Consumer (C-to-C) Online Marketing?
    Customer to customer ( c2c) market provides an opportunity to consumers to interact with each other, ...
  4. What is Consumerist Movement?
    It is a moment led by consumers for the protection of their rights which is usually ...
  5. What is Consumption System?
    Consumption is defined as goods and services used by household. it is a process in which ...
  6. What is Containerization?
    Containerization is a process in which goods have been transferred to another location by large boxes ...
  7. What is Contract Manufacturing?
    Contract manufacturing is an outsourcing technique in which a producer sings an agreement with other manufacturing ...
  8. What is Contractual Sales Force?
    Contractual sales people are those who are part time paid representatives in the company. they are ...
  9. What is Contractual VMS?
    Contractual vertical marketing is a system created by individual firms' works in different capacity on contractual ...
  10. What are Convenience Goods?
    Convenience good are consumer goods which are extensively available in the market for consumer's purchase with ...
  11. What is Convenience Store?
    It is a small store that contains stock of everyday items for consumers. it includes day ...
  12. What is Conventional Distribution Channel?
    Conventional distribution channel is the most prevailing distribution channels in the market. it usually comprises of ...
  13. What is Conventional Marketing Channel?
    A conventional marketing channel is the most common distribution network. it is dependent on four basic ...
  14. What is Core Benefit?
    It is company's core product which is directly related to its essential competencies. the core product ...
  15. What is Core Competency?
    This concept is defined as a combination of different resources that differentiate a product in the ...
  16. What is Core Values?
    Core values are person's essential belief within an organization. these are ethical or moral values associated ...
  17. What is Corporate (or brand) Web Site?
    Corporate website carries company's portfolio for the consumer attention. recently, companies are focusing more on corporate ...
  18. What is Corporate Culture?
    Corporate culture is a set of believes that determine the way companies and their employees interact ...
  19. What is Corporate Retailing?
    Corporate retailing describes retailing outlets that attain economies of scale, customer loyalty, brand recognition, purchase ability, ...
  20. What is Corporate VMS?
    Corporate vertical marketing system refers to a distribution strategy, in which one member of distribution channel ...
  21. What is Cost-Based Pricing?
    Cost based pricing is a strategy which determine product selling price, set by the company. the ...
  22. What is Cost-plus Pricing (markup pricing)?
    Cost plus pricing is one of the pricing strategy usually describes by the companies in order ...
  23. What is Countertrade?
    Countertrade refers to exchange of goods and services are exchanged of other goods and services instead ...
  24. What is Creative Concept?
    The create concept describe the core message of your campaign, this technique acts as a basic ...
  25. What is Critical Path Scheduling (PS)?
    Critical path scheduling describes as the continuous efforts of critical activities of a product schedule from ...
  26. What is Crowdsourcing?
    Crowd sourcing is a technique in which individuals or groups gather goods and services; it can ...
  27. What is Cultural Environment?
    A cultural environment is a set pattern of beliefs, tradition, customs, norms, and practices which are ...
  28. What is Customer (or market) Sales Force Structure?
    Customer sales force structure describes different type of work force for running a business. if company ...
  29. What is Customer Database?
    A customer database is the information collected from the customer. this database may gather personal information ...
  30. What is Customer Equity?
    Customer equity is the output of customer's feedback. this relationship is usually developed on the bases ...
  31. What are Customer Insights?
    With the rapid growth of market, customers are now more aware and intelligent about the product. ...
  32. What is Customer Lifetime Value?
    Customer life time value describes the amount a customer is going to spend on the product, ...
  33. What is Customer Mailing List?
    Having an authentic mailing list of existing customers is a great opportunity for the company. it ...
  34. What is Customer Perceived Value?
    It is a concept commonly used in marketing describes the satisfaction level of customer with a ...
  35. What is Customer Profitability Analysis (CPA)?
    It is a technique used in managerial accounting in order to determine product profitability to individual ...
  36. What is Customer Relationship Management?
    Customer relationship management is a technique in which companies manage customer interaction with them. in this ...
  37. What is Customer Satisfaction?
    Customer satisfaction is a widely used terminology in the marketing world. is it usually used to ...
  38. What is Customer Training?
    Customer training refers to train your customers about the new product or service which is going ...
  39. What is Customer Value Analysis?
    It is a method which helps to analyze that how organization is recognized by their customers ...
  40. What is Customer Value-Based Pricing?
    Customer value based pricing describes buyers' purchase decision. it is a price decided on the customer's ...
  41. What is Customer-Based Brand Equity?
    Customer based brand equity describes value attached with brand. according to customer views, any positive comments ...
  42. What is Customer-Centered Company?
    Customer centered is the company which is more focus on developing customer based strategies. customer's favorable ...
  43. What is Customer-Managed Relationship?
    It is a sort of relationship which reflects structure, applications, software, and internet facility to appreciate ...
  44. What is Customer-Performance Scorecard?
    The customer scorecard describes the level of customer satisfaction, marketing strategies, sales targets, and employees' performance. ...
  45. What is Customer-Value Hierarchy?
    Every product in the market has five different levels. however, each level adds value to customers. ...
  46. What is Customization?
    Customization describes the stage of marketing in which companies tailored products according to the needs and ...
  47. What is Data Mining?
    It is a process in which companies use customer database for the useful information. this technique ...
  48. What is Data Warehouse?
    Data warehouse is a technique serves as a hub, where the entire customer database has stored. ...
  49. What is Database Marketing?
    Database marketing is a marketing technique using database of potential customers to interact with them on ...
  50. What is Decline Stage?
    The decline stage of a product is refers to the terminal stage of the product life ...
  51. What is Declining Demand?
    Declining demand indicates that product's sale is decreasing as compare to the previous sales of the ...
  52. What is Deep Metaphors?
    Deep metaphor refers to the state of human beings in which they interpret new experiences by ...
  53. What are Deficient Products?
    Companies usually accept that they produce product which does not compete international quality standards. these products ...
  54. What is Demand Chain Planning?
    It is an effective tool that enables companies to implement best suitable market distribution strategy. having ...
  55. What is Demand Curve?
    Demand curve refers to the graphical representation of the relationship between the price of a commodity, ...
  56. What are Demands?
    Demand refers to the quantity or availability of goods and services that customers are willing to ...
  57. What is Demographic Segmentation?
    It is market segmentation on the basis of gender, age, religion, beliefs, ethnicity, race, income and ...
  58. What is Department Store?
    A department store offers wide range of consumer products in different categories. in recent trends, departmental ...
  59. What is Derived demand?
    Derived demand is widely used in economics which describes the demands of goods and services. therefore, ...
  60. What is Descriptive Research?
    It is a research method which explains the characteristics of the targeted population. it usually describes ...