Marketing Management: Definitions and explanations page 4 PDF Book

Learn marketing management terms with definitions and explanations, marketing terminologies (Page 4) for MBA degree programs.


  1. What is Design?
    Design in marketing refers to the outer layer of the product which includes; images, logo, page ...
  2. What are Desirable Products?
    Desirable products are those which favor both objectives of the company. this concept says that product ...
  3. What is Differentiated (segmented) Marketing?
    Differentiated marketing is a strategy focus more on company's promotional campaigns that caters two market segments. ...
  4. What is Direct (company) Sales Force?
    Selling is an art; companies usually sell their products to consumers through one or more ways. ...
  5. What is Direct Marketing Channel?
    Direct marketing refers to the promotional methods which are directly linked with customers. it is an ...
  6. What is Direct Marketing?
    Direct marketing is a promotional technique where companies directly communicate to their potential customers through various ...
  7. What is Direct Product Profitability (DDP)?
    Direct product profitability is a technique of calculating product handling cost, it starts when it reaches ...
  8. What is Direct-mail Marketing?
    It is a type of direct marketing which send promotional messages to their current and potential ...
  9. What is Direct-response Television (DRTV) Marketing?
    Direct response television is an abbreviation of drtv is a television advertisement in which companies asks ...
  10. What is Discount store?
    Discount stores are usually those stores that sell products on discount rates. these stores are also ...
  11. What is Discount?
    It is a pricing strategy which leverages customers to provide goods in low prices. the strategy ...
  12. What is Discrimination?
    Discrimination describes treating a person unjust on the basis of certain characteristics. if any person has ...
  13. What is Display Ads?
    Display advertisement is a promotional method through banners, social media, website, apps, or other display formats. ...
  14. What are Dissociative Groups?
    This group is characterized on the bases of attitudes, believes, values, norms or behaviors related to ...
  15. What is Dissonance-Reducing Buying Behavior?
    Dissonance reducing buying behavior happens when buyer is highly motivated to make purchase decision but notices ...
  16. What is Distribution Center?
    Distribution center refers to a facility which is usually smaller in size as compared to main ...
  17. What is Diversification?
    Diversification is a marketing strategy in which company enters into a new market where it does ...
  18. What is Dual Adaptation?
    Dual adaptation is the adaptation process in which company changes their marketing strategy for an internal ...
  19. What is Dumping?
    Dumping is a marketing term used when company exports its products at a price which is ...
  20. What is Durability?
    It is refers to retail products which are usually classified into three main categories; food, hard, ...
  21. What is Dynamic Pricing?
    Dynamic pricing is a pricing strategy in which companies set flexible prices for goods and services. ...
  22. What is E-Business?
    E- business is also known as electric business, is a business via internet. it include buying ...
  23. What is E-Commerce?
    E-commerce is an abbreviation of electronic commerce, describes the sale and purchase of good and services ...
  24. What is E-procurement?
    E- procurement is also known as electronic procurement, is a business to business process of purchasing, ...
  25. What is Economic Environment?
    An economic environment refers to those economic conditions which directly affect companies. businesses, all over the ...
  26. What is Elimination-by-Aspects Heuristic?
    According to elimination by aspect method, it is a decision making technique in which customers have ...
  27. What is Environmental Sustainability?
    Environmental sustainability is refer as developing those strategies that makes world a better place to live ...
  28. What is Environmental Threat?
    It is defined as an external factor in the market that has a negative impact on ...
  29. What is Ethnographic Research?
    Ethnographic research market ( emr) study of market in which companies understand their consumers or clients ...
  30. What is Everyday Low Pricing (EDLP)?
    Everyday low price (edlp) is a pricing strategy provides consumers an opportunity of low pricing without ...
  31. What is Exchange?
    It is a process in which an organization or an individual takes decision to fulfill a ...
  32. What is Exclusive Distribution?
    Exclusive distribution is a technique in which specific retailers are given opportunity of placing goods or ...
  33. What is Execution Style?
    Advertising execution approach is a technique through which an advertisement communicates company's message. there are various ...
  34. What is Expectancy-Value Model?
    Expectancy is their very own person's judgment capacities. it responds to the inquiry, "would i be ...
  35. What is Expected Product?
    The normal item level comprises of the basic items that fulfills the crucial advantages of clients, ...
  36. What is Experience Curve (learning curve)?
    Experience and expectation to absorb information models are created from the essential reason that people and ...
  37. What is Experimental Research?
    Experimental research is explained as any examination directed with a logical methodology, where a lot of ...
  38. What is Exploratory Research?
    Exploratory research, one of the essential roads for subjective research, is instrumental to comprehension the "why" ...
  39. What is Exporting?
    Organizations today are regularly multiplying or significantly increasing items by extending to item deals on a ...
  40. What is Factory Outlet?
    An outlet store, industrial facility outlet or plant shop is a block and concrete or online ...
  41. What is Fad?
    A prevailing fashion is any impermanent style, thought, and so forth., pursued energetically by a gathering ...
  42. What is Family Brand?
    Family brands alludes to a showcasing methodology that advances a group of items or administrations under ...
  43. What is Fashion?
    Design showcasing or fashion is the administration of publicizing efforts and advancements to sell style brands ...
  44. What is Features?
    Features are attributes that separate an item or administration from other comparable things. an item highlight ...
  45. What is Fixed Costs (overhead)?
    Fixed overhead is a lot of costs that don't shift because of changes in movement. these ...
  46. What is Flexible Market Offering?
    An adaptable market offering comprises of two sections: a bare arrangement containing the item and administration ...
  47. What is FOB-origin Pricing?
    The transportation cost from the manufacturing plant or distribution center is paid by the buyer. responsibility ...
  48. What is Focus group Interviewing?
    Focus group meetings are interviews you lead with a gathering of members to gather an assortment ...
  49. What is Focus Group?
    A focus group is a social occasion of purposely chosen individuals who take an interest in ...
  50. What is Follow-up?
    In case you're just completing a couple subsequent meet-ups envision all the business you're losing. not ...
  51. What is Forecasting?
    It is a procedure that utilization verifiable information as contributions to make educated assessments that are ...
  52. What is Form?
    Form is the shape, visual appearance, or design of an article. in a more extensive sense, ...
  53. What is Franchise Organization?
    Organization depends on an advertising idea which can be embraced by an association as a procedure ...
  54. What is Franchise?
    An establishment is a kind of permit that a gathering (franchisee) obtains to enable them to ...
  55. What is Freight-Absorption Pricing?
    This is an evaluating strategy wherein the maker bears a few or a large portion of ...
  56. What are Frequency Programs (FPs)?
    Casing rate (communicated in edges every second or fps) is the recurrence (rate) at which back ...
  57. What is Full Demand?
    In a perfect situation, an organization ought to consistently have full interest. full interest implies that ...
  58. What are Gatekeepers?
    The guardian is a bane to new and experienced advertisers. the guard is basically a bolted ...
  59. What is Gender Segmentation?
    Organizations (particularly saas items) based after making customer centered administrations and items are frequently ailing in ...
  60. What is General Need Description?
    When they perceive that a need exists, the purchasers must portray it completely to ensure that ...