Marketing Management: Definitions and explanations page 4 PDF Download
Learn marketing management terms with definitions and explanations, marketing terminologies (Page 4) for MBA degree programs.
- What is Fashion?
Design showcasing or fashion is the administration of publicizing efforts and advancements to sell style brands ... - What is Fad?
A prevailing fashion is any impermanent style, thought, and so forth., pursued energetically by a gathering ... - What is Introduction Stage?
In the production stage, the item is obscure to the market and frequently requires an enormous ... - What is Growth Stage?
Gathering showcasing utilizes the mental instruments basic gathering impact to drive client practices that are advantageous ... - What is Maturity Stage?
During the development organize, deals will crest as the item arrives at market immersion, and rivalry ... - What is Decline Stage?
The decline stage of a product is refers to the terminal stage of the product life ... - What is Price?
Cost is the measure of cash that your clients need to pay in return for your ... - What is Customer Value-Based Pricing?
Customer value based pricing describes buyers' purchase decision. it is a price decided on the customer's ... - What is Good-Value Pricing?
The center of the idea driving great worth evaluating is the worth condition, which expresses that ... - What is Value-Added Pricing?
The expression "esteem included" portrays the upgrade an organization gives its item or administration before offering ... - What is Cost-Based Pricing?
Cost based pricing is a strategy which determine product selling price, set by the company. the ... - What is Fixed Costs (overhead)?
Fixed overhead is a lot of costs that don't shift because of changes in movement. these ... - What are Variable Costs?
A variable expense is a corporate cost that adjustments in extent to generation yield. variable costs ... - What is Total Costs?
In financial aspects, all out cost is the complete monetary expense of generation and is comprised ... - What is Experience Curve (learning curve)?
Experience and expectation to absorb information models are created from the essential reason that people and ... - What is Cost-plus Pricing (markup pricing)?
Cost plus pricing is one of the pricing strategy usually describes by the companies in order ... - What is Break-Even Pricing (target return pricing)?
It is a technique to determine the price depends on the basis of a target rate ... - What is Competition-Based Pricing?
It is a pricing technique in which companies access the pricing strategy of their competitors for ... - What is Target Costing?
Target costing is a way to deal with decide an item's life-cycle cost which ought to ... - What is Demand Curve?
Demand curve refers to the graphical representation of the relationship between the price of a commodity, ... - What is Price Elasticity?
Value flexibility is utilized by financial specialists to see how supply or request changes given changes ... - What is Market-penetration Pricing?
Markdown entrance valuing is a methodology intended to keep costs low to close out potential challenge. ... - What is Product line Pricing?
Product offering evaluating alludes to the act of looking into and setting costs for different items ... - What is Optional Product Pricing?
Regarding the showcasing blend some would state that evaluating is the least alluring component. advertising organizations ... - What is Captive Product Pricing?
It is used to maximize profit revenues. companies often follow a product mix pricing strategy specifically ... - What is By-product Pricing?
By product pricing is a strategy in which by product of a process are sold separately ... - What is Product Bundle Pricing?
In advertising, item packaging is offering a few items or administrations available to be purchased as ... - What is Discount?
It is a pricing strategy which leverages customers to provide goods in low prices. the strategy ... - What is Allowance?
It is a type of pricing strategy engaged with the promotion of the end product. organizations ... - What is Segmented Pricing?
Portioned evaluating is said to be done when an organization fixes or sets more than one ... - What is Reference Prices?
A reference value is the value that a buyer reports that it is happy to pay ... - What is Psychological Pricing?
Psychological valuing is the act of setting costs marginally lower than adjusted numbers, in the conviction ... - What is Promotional Pricing?
Special pricing is one of the most dominant deals advancement strategies in which the costs are ... - What is Geographical Pricing?
As the name proposes, geographic maping is a valuing model where the last cost of the ... - What is FOB-origin Pricing?
The transportation cost from the manufacturing plant or distribution center is paid by the buyer. responsibility ... - What is Uniform-Delivered Pricing?
It is sort of estimating in which purchaser would most likely purchase at same value independent ... - What is Zone Pricing?
Zone pricing is a valuing technique where all clients inside a characterized zone or area are ... - What is Basing-Point Pricing?
Basing point pricing method explains the pricing system in which organization charge the product price in ... - What is Freight-Absorption Pricing?
This is an evaluating strategy wherein the maker bears a few or a large portion of ... - What is Dynamic Pricing?
Dynamic pricing is a pricing strategy in which companies set flexible prices for goods and services. ... - What is Marketing Channel (or distribution channel)?
Promoting channels can be characterized as the arrangement of individuals, exercises, and the mediator associations that ... - What is Channel Level?
It is a distribution level among the manufacturer and the end user. channel level plays an ... - What is Direct Marketing Channel?
Direct marketing refers to the promotional methods which are directly linked with customers. it is an ... - What is Indirect Marketing Channel?
A roundabout appropriation channel depends on go-between to perform most or all dissemination capacities, also called ... - What is Conventional Distribution Channel?
Conventional distribution channel is the most prevailing distribution channels in the market. it usually comprises of ... - What is Vertical Marketing System (VMS)?
A vertical marketing framework includes the fundamental dissemination channel accomplices the maker, the distributor and the ... - What is Corporate VMS?
Corporate vertical marketing system refers to a distribution strategy, in which one member of distribution channel ... - What is Contractual VMS?
Contractual vertical marketing is a system created by individual firms' works in different capacity on contractual ... - What is Franchise Organization?
Organization depends on an advertising idea which can be embraced by an association as a procedure ... - What is Administered VMS?
Vms is an abbreviation of vertical marketing system. this system deals with the significant contributor of ... - What is Multichannel Distribution System?
Traders can pick which channels they need to disperse items to their clients. appropriation channels can ... - What is Marketing Channel Design?
Advertising channels are set of commonly subordinate associations engaged with the way toward making item or ... - What is Intensive distribution?
It is the point at which a business overlooks integrated division and chooses to supply their ... - What is Exclusive Distribution?
Exclusive distribution is a technique in which specific retailers are given opportunity of placing goods or ... - What is Selective Distribution?
Specific distribution, in identifying with the brain, is the procedure whereby individuals all the more precisely ... - What is Marketing Channel Management?
Marketing channel management have two different ways to see the consistently expanding number of showcasing channels ... - What is Marketing Logistics (or physical distribution)?
Promoting coordination's include arranging, conveying and controlling the progression of physical products, showcasing materials and data ... - What is Supply Chain Management?
Store network the executives is the expansive scope of exercises required to plan, control and execute ... - What is Distribution Center?
Distribution center refers to a facility which is usually smaller in size as compared to main ... - What is Intermodal Transportation?
Multi-purpose transportation is the utilization of at least two modes, or bearers, to move merchandise (cargo) ...