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Marketing Management: Definitions and explanations page 6 PDF Download

Learn marketing management terms with definitions and explanations, marketing terminologies (Page 6) for MBA degree programs.


  1. What is Sales 2.0?
    Sales are exercises identified with selling or the quantity of merchandise or administrations sold in a ...
  2. What is Sales Quota?
    There are a great deal of items in the market for the advantages of the individuals, ...
  3. What is Selling Process?
    The selling procedure is the arrangement of steps pursued by a salesman while selling an item. ...
  4. What is Prospecting?
    Prospecting is the initial phase in the business procedure, which comprises of recognizing potential clients, otherwise ...
  5. What is Preapproach?
    The preapproach is the point at which you assemble important data with respect to the prospect ...
  6. What is Approach?
    It is defined as the person who sells products and services approached the customer for the ...
  7. What is Presentation?
    A showcasingpresentation is visual documentation that subtleties the proposed plans laid out in a promoting plan. ...
  8. What is Follow-up?
    In case you're just completing a couple subsequent meet-ups envision all the business you're losing. not ...
  9. What is Consumer Promotions?
    Consumer promotions are the marketing campaigns used for the publicity of manufactured goods and services. it ...
  10. What is Trade Promotions?
    Trade promotion alludes to showcasing exercises that are executed in retail between these two accomplices. exchange ...
  11. What is Business Promotions?
    Business promotion is a way of communication with the public to convince them to purchase their ...
  12. What is Customer Database?
    A customer database is the information collected from the customer. this database may gather personal information ...
  13. What is Direct-mail Marketing?
    It is a type of direct marketing which send promotional messages to their current and potential ...
  14. What is Catalog Marketing?
    Catalogue marketing is an advertisement technique used by the companies in order to sale many items ...
  15. What is Telephone Marketing?
    Numerous organizations use phone advertising to speak with their clients. any firm that sells direct for ...
  16. What are Click-Only Companies?
    These are the companies which have only online presence in the market. they do not exist ...
  17. What are Click-and-Mortar Companies?
    Click and mortar is a business process that deals with online and offline operations of the ...
  18. What is Business-to-Consumer (B-to-C) Online Marketing?
    Business to consumer or b2c is marketing strategy, where selling products and services are directly linked ...
  19. What is Business-to-Business (B-to-B) Online Marketing?
    Business to business or b2b marketing is a relationship between manufacturers and wholesaler, or a whole ...
  20. What is Consumer-to-Consumer (C-to-C) Online Marketing?
    Customer to customer ( c2c) market provides an opportunity to consumers to interact with each other, ...
  21. What are Blogs?
    It is an online website for sharing information with latest posts appearing first on the page. ...
  22. What is Consumer-to-Business (C-to-B) Online Marketing?
    Consumer to business ( c2b) is a methodology in which individuals create value and organizations uses ...
  23. What is Corporate (or brand) Web Site?
    Corporate website carries company's portfolio for the consumer attention. recently, companies are focusing more on corporate ...
  24. What is Marketing Web Site?
    Advertising websites are regularly the sites that individuals are alluding to when they utilize the expression ...
  25. What is Online Advertising?
    Internet promoting is one of the best ways for organizations of all sizes to grow their ...
  26. What are Online Social Networks?
    An online informal community is a social structure made of people (or associations) that can be ...
  27. What is Viral Marketing?
    Viral marketing is what can create premium and the potential closeout of a brand or item ...
  28. What is Spam?
    Spamming is the utilization of informing frameworks to send a spontaneous message (spam), particularly publicizing, just ...
  29. What is Competitor Analysis?
    Competitive analysis is also known as competitive research in which companies conduct research for the collection ...
  30. What is Strategic Group?
    A vital gathering is a lot of organizations underlining comparative key measurements to utilize a comparative ...
  31. What is Benchmarking?
    It is a mechanism of comparing one company's performance with another. it can be conducted within ...
  32. What is Customer Value Analysis?
    It is a method which helps to analyze that how organization is recognized by their customers ...
  33. What is Market Leader?
    A market chief is an organization with the biggest piece of the pie in an industry ...
  34. What is Market Challenger?
    A market challenger is a firm that has a piece of the overall industry beneath that ...
  35. What is Market Follower?
    Market improvement is a showcasing procedure where an organization attempts to offer a current item to ...
  36. What is Market Nicher?
    Market nichers are the marketers or organizations who make explicit items or potentially benefits which made ...
  37. What is Competitor-Centered Company?
    Competitor centered company plan strategies according to their competitors in the market. sometimes, it can be ...
  38. What is Customer-Centered Company?
    Customer centered is the company which is more focus on developing customer based strategies. customer's favorable ...
  39. What is Market-Centered Company?
    Market direction is a way to deal with business that organizes recognizing the requirements and wants ...
  40. What is Global Firm?
    Worldwide firm alludes to a firm that works in more than one nation and catches r&d, ...
  41. What is Exporting?
    Organizations today are regularly multiplying or significantly increasing items by extending to item deals on a ...
  42. What is Joint Venturing?
    Joint endeavors can be casual (a handshake) or formal, and they can be present moment or ...
  43. What is Licensing?
    There are not many quicker or more gainful approaches to develop your business than by authorizing ...
  44. What is Contract Manufacturing?
    Contract manufacturing is an outsourcing technique in which a producer sings an agreement with other manufacturing ...
  45. What is Management Contracting?
    The board contracting is an acquirement course in which the works are built by various works ...
  46. What is Joint Ownership?
    A circumstance where at least two people co-claim a property. at the end of the day, ...
  47. What is Standardized Global Marketing?
    The general meaning of worldwide institutionalization is the capacity to utilize standard showcasing universally. at the ...
  48. What is Adapted Global Marketing?
    It is a marketing technique that engage the marketing strategy and the marketing mix approach to ...
  49. What is Straight Product Extension?
    Straight item expansion means promoting an item in an outside market with no change. top administration ...
  50. What is Product Adaptation?
    Item adjustment is the way toward changing a current item so it is appropriate for various ...
  51. What is Product Invention?
    Any new item thought which strikes a chord and prompts another item advancement or a change ...
  52. What is Communication Adaptation?
    Communication adaptation describes change in the product strategy due to the change in communication strategy. for ...
  53. What is Whole-Channel View?
    Entire channel view alludes to plan universal channels that consider the whole worldwide store network and ...
  54. What is Sustainable Marketing?
    Practical advertising is a part of the bigger field of reasonable network advancement, a field that ...
  55. What is Consumer-Oriented marketing?
    Consumer oriented market is a place where needs and demands of the consumer comes first. the ...
  56. What is Innovative Marketing?
    Innovative process of marketing is a lot of creative procedures and exercises that market and impart ...
  57. What is Sense-of-Mission Marketing?
    Feeling of-mission marketing is basically a guideline of advertising that expresses that an association must characterize ...
  58. What is Societal Marketing?
    The cultural advertising is a showcasing idea that holds that an organization should settle on promoting ...
  59. What are Deficient Products?
    Companies usually accept that they produce product which does not compete international quality standards. these products ...
  60. What are Pleasing Products?
    These items have short run purchaser benefits however high level of prompt delight. these items may ...