Marketing Management: Definitions and explanations page 7 PDF Download
Learn marketing management terms with definitions and explanations, marketing terminologies (Page 7) for MBA degree programs.
- What are Salutary Products?
Healthy items are the items that have low intrigue however may profit shoppers over the long ... - What are Desirable Products?
Desirable products are those which favor both objectives of the company. this concept says that product ... - What are Strengths?
Qualities are undertakings or activities you can progress nicely. these incorporate information, capability, abilities, and gifts. ... - What are Weaknesses?
A shortcoming is a constraint or issue in your organization or showcasing plan that keeps it ... - What are Opportunities?
In the present business condition, supporting development and productivity is never a certification. mechanical and logical ... - What are Threats?
A threat is an imparted aim to cause mischief or misfortune on someone else. terrorizing is ... - What are Objectives and issues?
Showcasing plans are composed records that help you impart your promoting endeavors for the next year. ... - What is Activity-Based Cost (ABC)?
Activity based costing is an accounting technique that defines and allocate costs to overhead functions after ... - What is Adoption?
Adoption is a process in which consumer switch or adopt any new product or service. either, ... - What is Anchoring and Adjustment Heuristic?
Anchoring and adjustment defines the process where individuals basis their initial creative ideas on one allocated ... - What is Arms Length Price?
It is a set of amount allocated by the organization for their products and services, whereas, ... - What are Aspirational Groups?
Aspirational reference group comes under the category of reference group, based on the group of individuals ... - What is Associative Network Memory Mode?
It comprises on the conceptual representation that reflects memory as consisting a pattern of nodes with ... - What is Augmented Product?
It comes under the product category which completely differentiates between the customers' expectations about the product. ... - What is Available Market?
It is a market comprises of number of people who are willing to purchase any specific ... - What is Availability Heuristic?
It is a cognitive shortcut process that completely relies on ideas that promptly comes in persons ... - What is Average Cost?
It is defined as production cost per unit of output, calculated by dividing with the total ... - What is Backward Invention?
It is a process of separating or facilitating products features to manufacture a cheap model of ... - What is Banner Ads (Internet)?
It comprises more on images rather than text based material on the banner. it is also ... - What is Basic Produce?
Basic produce explains the product features and its use for the customers, it define the generic ... - What is Brand-Asset Management Team (BAMT)?
Bamt is an abbreviation of brand asset management team, it comprises of key representatives that can ... - What are Brand Associations?
When it comes to brand association, anything which quickly hits the brand name like pepsi blue ... - What is Brand Audit?
Businesses mostly go through the phases of auditing their brand, it happens when organization decides to ... - What is Brand Awareness?
In order to create more publicity for the brand, one should follow certain strategies for a ... - What is Brand Community?
It is a set of people who shares same level of social relationships, beliefs, values, activities, ... - What is Brand Contact?
It is a connection of customers with brand related information, which includes; the product category, added ... - What is Brand Development Index (BDI)?
A brand development index ( bdi) identifies the performance of a brand in a market. in ... - What is Brand Dilution?
It happens when brand losses its position from overuse. this situation appears when a product gets ... - What is Brand Elements?
A brand can be recognized with tangible elements that reflects brand identity. for instance, color of ... - What is Brand Image?
It reflects the brand identity in the minds of their consumers. it takes years to develop ... - What is Brand Knowledge?
It is defined as that how consumers are aware about the brand; it can be developed ... - What is Brand Line?
Brand line is recognized as offering of products falls less than under one brand name. it ... - What is Brand Mix?
In order to upgrade existing status in the market, organization use present brand to do the ... - What is Brand Personality?
It is a framework that enables a company form as people can feel about the product ... - What is Brand Portfolio?
A group of businesses works under different brand names, brand portfolio is usually helps to encompass ... - What is Brand Promise?
It is an experience that customers use to expect from the organization, whenever they interact with ... - What are Brand-Tracking Studies?
Brand tracking is a strategy to keep track of continuously measure the brand development by considering ... - What is Brand Valuation?
Brand valuation is about accessing the total financial value of the brand. evaluating the financial positioning ... - What is Vrand Value Chain?
The brand worth chain is an organized way to deal with evaluating the sources and results ... - What is Branded?
It is used to create brand equity by taking the help of sports, music, special events, ... - What are Branded Variants?
It is defined as a brand which offers diversified versions of the same product, it is ... - What is Branding Strategy?
Brand strategy is defined as a long term process for the growth of a brand aligns ... - What is Breakeven Analysis?
Break even analysis is usually used by the top level management of the organization. it can ... - What is Brick-and-Click?
Brick and click refers to a business strategy in which company operates online and offline stores ... - What is Business Database?
Business database is a collection of official information at one place. it can be used in ... - What is Business Market?
It is a market where products and services sold to other businesses, in order to make ... - What is Capital Items?
Human made products are known as capital goods, it incorporates business items to produce goods and ... - What is Category Extension?
It is a marketing strategy in which company uses the same product to enter into a ... - What is Category Membership?
It is a marketing technique used by the consumers, who usually categorized product into a specific ... - What is Cause-Related Marketing?
Cause related marketing is like a corporate social responsibility, where, company's advertisement has the dual purpose ... - What is Channel Conflict?
Channel conflict occurs when brands disturbed the company's channel partner which includes; distributors related to company, ... - What is Channel Coordination?
Channel coordination is also known as supply chain coordination which aims at improving supply chain performance ... - What is Channel Power?
Channel power is defined as an ability of another channel member to reshape the behavior of ... - What are Club Membership Programs?
Club membership is the program that is open for everyone involves in the purchase of any ... - What is Cohorts?
Cohorts are the members who share eloquent experience for a certain period of time, or either ... - What is Communication-Effect Research?
It is a form of research which is conducted to identify whether an ad is effective ... - What is Company Demand?
Company demand is refer to the overall market purchase of goods and services in a specific ... - What is Company Sales Forecast?
Sales forecast is a phenomenon of calculating future sales of the company. these futuristic decisions enable ... - What is Company Sales Potential?
Company sales potential describes the targeted sales for the company which should be achieved in upcoming ... - What is Conformance Quality?
Conformance quality describes the ability of a product, goods, services, procedures, and process to understand its ...