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Marketing Management: Definitions and explanations page 7 PDF Download

Learn marketing management terms with definitions and explanations, marketing terminologies (Page 7) for MBA degree programs.


  1. What are Salutary Products?
    Healthy items are the items that have low intrigue however may profit shoppers over the long ...
  2. What are Desirable Products?
    Desirable products are those which favor both objectives of the company. this concept says that product ...
  3. What are Strengths?
    Qualities are undertakings or activities you can progress nicely. these incorporate information, capability, abilities, and gifts. ...
  4. What are Weaknesses?
    A shortcoming is a constraint or issue in your organization or showcasing plan that keeps it ...
  5. What are Opportunities?
    In the present business condition, supporting development and productivity is never a certification. mechanical and logical ...
  6. What are Threats?
    A threat is an imparted aim to cause mischief or misfortune on someone else. terrorizing is ...
  7. What are Objectives and issues?
    Showcasing plans are composed records that help you impart your promoting endeavors for the next year. ...
  8. What is Activity-Based Cost (ABC)?
    Activity based costing is an accounting technique that defines and allocate costs to overhead functions after ...
  9. What is Adoption?
    Adoption is a process in which consumer switch or adopt any new product or service. either, ...
  10. What is Anchoring and Adjustment Heuristic?
    Anchoring and adjustment defines the process where individuals basis their initial creative ideas on one allocated ...
  11. What is Arms Length Price?
    It is a set of amount allocated by the organization for their products and services, whereas, ...
  12. What are Aspirational Groups?
    Aspirational reference group comes under the category of reference group, based on the group of individuals ...
  13. What is Associative Network Memory Mode?
    It comprises on the conceptual representation that reflects memory as consisting a pattern of nodes with ...
  14. What is Augmented Product?
    It comes under the product category which completely differentiates between the customers' expectations about the product. ...
  15. What is Available Market?
    It is a market comprises of number of people who are willing to purchase any specific ...
  16. What is Availability Heuristic?
    It is a cognitive shortcut process that completely relies on ideas that promptly comes in persons ...
  17. What is Average Cost?
    It is defined as production cost per unit of output, calculated by dividing with the total ...
  18. What is Backward Invention?
    It is a process of separating or facilitating products features to manufacture a cheap model of ...
  19. What is Banner Ads (Internet)?
    It comprises more on images rather than text based material on the banner. it is also ...
  20. What is Basic Produce?
    Basic produce explains the product features and its use for the customers, it define the generic ...
  21. What is Brand-Asset Management Team (BAMT)?
    Bamt is an abbreviation of brand asset management team, it comprises of key representatives that can ...
  22. What are Brand Associations?
    When it comes to brand association, anything which quickly hits the brand name like pepsi blue ...
  23. What is Brand Audit?
    Businesses mostly go through the phases of auditing their brand, it happens when organization decides to ...
  24. What is Brand Awareness?
    In order to create more publicity for the brand, one should follow certain strategies for a ...
  25. What is Brand Community?
    It is a set of people who shares same level of social relationships, beliefs, values, activities, ...
  26. What is Brand Contact?
    It is a connection of customers with brand related information, which includes; the product category, added ...
  27. What is Brand Development Index (BDI)?
    A brand development index ( bdi) identifies the performance of a brand in a market. in ...
  28. What is Brand Dilution?
    It happens when brand losses its position from overuse. this situation appears when a product gets ...
  29. What is Brand Elements?
    A brand can be recognized with tangible elements that reflects brand identity. for instance, color of ...
  30. What is Brand Image?
    It reflects the brand identity in the minds of their consumers. it takes years to develop ...
  31. What is Brand Knowledge?
    It is defined as that how consumers are aware about the brand; it can be developed ...
  32. What is Brand Line?
    Brand line is recognized as offering of products falls less than under one brand name. it ...
  33. What is Brand Mix?
    In order to upgrade existing status in the market, organization use present brand to do the ...
  34. What is Brand Personality?
    It is a framework that enables a company form as people can feel about the product ...
  35. What is Brand Portfolio?
    A group of businesses works under different brand names, brand portfolio is usually helps to encompass ...
  36. What is Brand Promise?
    It is an experience that customers use to expect from the organization, whenever they interact with ...
  37. What are Brand-Tracking Studies?
    Brand tracking is a strategy to keep track of continuously measure the brand development by considering ...
  38. What is Brand Valuation?
    Brand valuation is about accessing the total financial value of the brand. evaluating the financial positioning ...
  39. What is Vrand Value Chain?
    The brand worth chain is an organized way to deal with evaluating the sources and results ...
  40. What is Branded?
    It is used to create brand equity by taking the help of sports, music, special events, ...
  41. What are Branded Variants?
    It is defined as a brand which offers diversified versions of the same product, it is ...
  42. What is Branding Strategy?
    Brand strategy is defined as a long term process for the growth of a brand aligns ...
  43. What is Breakeven Analysis?
    Break even analysis is usually used by the top level management of the organization. it can ...
  44. What is Brick-and-Click?
    Brick and click refers to a business strategy in which company operates online and offline stores ...
  45. What is Business Database?
    Business database is a collection of official information at one place. it can be used in ...
  46. What is Business Market?
    It is a market where products and services sold to other businesses, in order to make ...
  47. What is Capital Items?
    Human made products are known as capital goods, it incorporates business items to produce goods and ...
  48. What is Category Extension?
    It is a marketing strategy in which company uses the same product to enter into a ...
  49. What is Category Membership?
    It is a marketing technique used by the consumers, who usually categorized product into a specific ...
  50. What is Cause-Related Marketing?
    Cause related marketing is like a corporate social responsibility, where, company's advertisement has the dual purpose ...
  51. What is Channel Conflict?
    Channel conflict occurs when brands disturbed the company's channel partner which includes; distributors related to company, ...
  52. What is Channel Coordination?
    Channel coordination is also known as supply chain coordination which aims at improving supply chain performance ...
  53. What is Channel Power?
    Channel power is defined as an ability of another channel member to reshape the behavior of ...
  54. What are Club Membership Programs?
    Club membership is the program that is open for everyone involves in the purchase of any ...
  55. What is Cohorts?
    Cohorts are the members who share eloquent experience for a certain period of time, or either ...
  56. What is Communication-Effect Research?
    It is a form of research which is conducted to identify whether an ad is effective ...
  57. What is Company Demand?
    Company demand is refer to the overall market purchase of goods and services in a specific ...
  58. What is Company Sales Forecast?
    Sales forecast is a phenomenon of calculating future sales of the company. these futuristic decisions enable ...
  59. What is Company Sales Potential?
    Company sales potential describes the targeted sales for the company which should be achieved in upcoming ...
  60. What is Conformance Quality?
    Conformance quality describes the ability of a product, goods, services, procedures, and process to understand its ...