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Marketing Management: Definitions and explanations page 8 PDF Download

Learn marketing management terms with definitions and explanations, marketing terminologies (Page 8) for MBA degree programs.


  1. What is Conjoint Analysis?
    Conjoint analysis is a marketing technique in which survey based statistical method used to capture consumers ...
  2. What is Consumer Behavior?
    Consumer behavior is a technique of understanding the group, customers, and companies, gather ideas for their ...
  3. What is Consumer Involvement?
    Consumer involvement is the behavior that motivates consumer to make purchase decision; there are various steps ...
  4. What is Consumerist Movement?
    It is a moment led by consumers for the protection of their rights which is usually ...
  5. What is Consumption System?
    Consumption is defined as goods and services used by household. it is a process in which ...
  6. What is Containerization?
    Containerization is a process in which goods have been transferred to another location by large boxes ...
  7. What is Contractual Sales Force?
    Contractual sales people are those who are part time paid representatives in the company. they are ...
  8. What are Convenience Goods?
    Convenience good are consumer goods which are extensively available in the market for consumer's purchase with ...
  9. What is Conventional Marketing Channel?
    A conventional marketing channel is the most common distribution network. it is dependent on four basic ...
  10. What is Core Benefit?
    It is company's core product which is directly related to its essential competencies. the core product ...
  11. What is Core Competency?
    This concept is defined as a combination of different resources that differentiate a product in the ...
  12. What is Core Values?
    Core values are person's essential belief within an organization. these are ethical or moral values associated ...
  13. What is Corporate Culture?
    Corporate culture is a set of believes that determine the way companies and their employees interact ...
  14. What is Corporate Retailing?
    Corporate retailing describes retailing outlets that attain economies of scale, customer loyalty, brand recognition, purchase ability, ...
  15. What is Countertrade?
    Countertrade refers to exchange of goods and services are exchanged of other goods and services instead ...
  16. What is Critical Path Scheduling (PS)?
    Critical path scheduling describes as the continuous efforts of critical activities of a product schedule from ...
  17. What is Customer-Based Brand Equity?
    Customer based brand equity describes value attached with brand. according to customer views, any positive comments ...
  18. What is Customer Mailing List?
    Having an authentic mailing list of existing customers is a great opportunity for the company. it ...
  19. What is Customer-Performance Scorecard?
    The customer scorecard describes the level of customer satisfaction, marketing strategies, sales targets, and employees' performance. ...
  20. What is Customer Profitability Analysis (CPA)?
    It is a technique used in managerial accounting in order to determine product profitability to individual ...
  21. What is Customer Training?
    Customer training refers to train your customers about the new product or service which is going ...
  22. What is Customer-Value Hierarchy?
    Every product in the market has five different levels. however, each level adds value to customers. ...
  23. What is Customization?
    Customization describes the stage of marketing in which companies tailored products according to the needs and ...
  24. What is Data Mining?
    It is a process in which companies use customer database for the useful information. this technique ...
  25. What is Data Warehouse?
    Data warehouse is a technique serves as a hub, where the entire customer database has stored. ...
  26. What is Database Marketing?
    Database marketing is a marketing technique using database of potential customers to interact with them on ...
  27. What is Declining Demand?
    Declining demand indicates that product's sale is decreasing as compare to the previous sales of the ...
  28. What is Deep Metaphors?
    Deep metaphor refers to the state of human beings in which they interpret new experiences by ...
  29. What is Demand Chain Planning?
    It is an effective tool that enables companies to implement best suitable market distribution strategy. having ...
  30. What is Design?
    Design in marketing refers to the outer layer of the product which includes; images, logo, page ...
  31. What is Direct (company) Sales Force?
    Selling is an art; companies usually sell their products to consumers through one or more ways. ...
  32. What is Direct Product Profitability (DDP)?
    Direct product profitability is a technique of calculating product handling cost, it starts when it reaches ...
  33. What is Discrimination?
    Discrimination describes treating a person unjust on the basis of certain characteristics. if any person has ...
  34. What is Display Ads?
    Display advertisement is a promotional method through banners, social media, website, apps, or other display formats. ...
  35. What are Dissociative Groups?
    This group is characterized on the bases of attitudes, believes, values, norms or behaviors related to ...
  36. What is Dual Adaptation?
    Dual adaptation is the adaptation process in which company changes their marketing strategy for an internal ...
  37. What is Dumping?
    Dumping is a marketing term used when company exports its products at a price which is ...
  38. What is Durability?
    It is refers to retail products which are usually classified into three main categories; food, hard, ...
  39. What is E-Business?
    E- business is also known as electric business, is a business via internet. it include buying ...
  40. What is E-Commerce?
    E-commerce is an abbreviation of electronic commerce, describes the sale and purchase of good and services ...
  41. What is Elimination-by-Aspects Heuristic?
    According to elimination by aspect method, it is a decision making technique in which customers have ...
  42. What is Environmental Threat?
    It is defined as an external factor in the market that has a negative impact on ...
  43. What is Everyday Low Pricing (EDLP)?
    Everyday low price (edlp) is a pricing strategy provides consumers an opportunity of low pricing without ...
  44. What is Expectancy-Value Model?
    Expectancy is their very own person's judgment capacities. it responds to the inquiry, "would i be ...
  45. What is Expected Product?
    The normal item level comprises of the basic items that fulfills the crucial advantages of clients, ...
  46. What is Family Brand?
    Family brands alludes to a showcasing methodology that advances a group of items or administrations under ...
  47. What is Features?
    Features are attributes that separate an item or administration from other comparable things. an item highlight ...
  48. What is Flexible Market Offering?
    An adaptable market offering comprises of two sections: a bare arrangement containing the item and administration ...
  49. What is Focus Group?
    A focus group is a social occasion of purposely chosen individuals who take an interest in ...
  50. What is Forecasting?
    It is a procedure that utilization verifiable information as contributions to make educated assessments that are ...
  51. What is Form?
    Form is the shape, visual appearance, or design of an article. in a more extensive sense, ...
  52. What are Frequency Programs (FPs)?
    Casing rate (communicated in edges every second or fps) is the recurrence (rate) at which back ...
  53. What is Full Demand?
    In a perfect situation, an organization ought to consistently have full interest. full interest implies that ...
  54. What is Global Firm?
    Promoting successfully is important to the accomplishment of any business. in any case, endeavoring it all ...
  55. What is Goal Formulation?
    The objective pyramid is a type of various leveled objective organizing. it is utilized to subdivide ...
  56. What is Going-Rate Pricing?
    Going rate evaluating is a pricing system where firms look at the costs of their rivals ...
  57. What is Gray Market?
    Nonexclusive, in business, alludes to items that organizations showcase without a trademark, brand name, or other ...
  58. What is Hedonic Bias?
    Hedonic bias happens when individuals tend to ascribe accomplishment to themselves and inability to outer causes. ...
  59. What are Heuristics?
    Heuristics subliminally help us settle on choices about brands and impact our purchasing practices. in this ...
  60. What is High-Low Pricing?
    High low estimating is an evaluating technique where a firm depends on special advancements to empower ...