Marketing Management: Definitions and explanations page 8 PDF Download
Learn marketing management terms with definitions and explanations, marketing terminologies (Page 8) for MBA degree programs.
- What is Conjoint Analysis?
Conjoint analysis is a marketing technique in which survey based statistical method used to capture consumers ... - What is Consumer Behavior?
Consumer behavior is a technique of understanding the group, customers, and companies, gather ideas for their ... - What is Consumer Involvement?
Consumer involvement is the behavior that motivates consumer to make purchase decision; there are various steps ... - What is Consumerist Movement?
It is a moment led by consumers for the protection of their rights which is usually ... - What is Consumption System?
Consumption is defined as goods and services used by household. it is a process in which ... - What is Containerization?
Containerization is a process in which goods have been transferred to another location by large boxes ... - What is Contractual Sales Force?
Contractual sales people are those who are part time paid representatives in the company. they are ... - What are Convenience Goods?
Convenience good are consumer goods which are extensively available in the market for consumer's purchase with ... - What is Conventional Marketing Channel?
A conventional marketing channel is the most common distribution network. it is dependent on four basic ... - What is Core Benefit?
It is company's core product which is directly related to its essential competencies. the core product ... - What is Core Competency?
This concept is defined as a combination of different resources that differentiate a product in the ... - What is Core Values?
Core values are person's essential belief within an organization. these are ethical or moral values associated ... - What is Corporate Culture?
Corporate culture is a set of believes that determine the way companies and their employees interact ... - What is Corporate Retailing?
Corporate retailing describes retailing outlets that attain economies of scale, customer loyalty, brand recognition, purchase ability, ... - What is Countertrade?
Countertrade refers to exchange of goods and services are exchanged of other goods and services instead ... - What is Critical Path Scheduling (PS)?
Critical path scheduling describes as the continuous efforts of critical activities of a product schedule from ... - What is Customer-Based Brand Equity?
Customer based brand equity describes value attached with brand. according to customer views, any positive comments ... - What is Customer Mailing List?
Having an authentic mailing list of existing customers is a great opportunity for the company. it ... - What is Customer-Performance Scorecard?
The customer scorecard describes the level of customer satisfaction, marketing strategies, sales targets, and employees' performance. ... - What is Customer Profitability Analysis (CPA)?
It is a technique used in managerial accounting in order to determine product profitability to individual ... - What is Customer Training?
Customer training refers to train your customers about the new product or service which is going ... - What is Customer-Value Hierarchy?
Every product in the market has five different levels. however, each level adds value to customers. ... - What is Customization?
Customization describes the stage of marketing in which companies tailored products according to the needs and ... - What is Data Mining?
It is a process in which companies use customer database for the useful information. this technique ... - What is Data Warehouse?
Data warehouse is a technique serves as a hub, where the entire customer database has stored. ... - What is Database Marketing?
Database marketing is a marketing technique using database of potential customers to interact with them on ... - What is Declining Demand?
Declining demand indicates that product's sale is decreasing as compare to the previous sales of the ... - What is Deep Metaphors?
Deep metaphor refers to the state of human beings in which they interpret new experiences by ... - What is Demand Chain Planning?
It is an effective tool that enables companies to implement best suitable market distribution strategy. having ... - What is Design?
Design in marketing refers to the outer layer of the product which includes; images, logo, page ... - What is Direct (company) Sales Force?
Selling is an art; companies usually sell their products to consumers through one or more ways. ... - What is Direct Product Profitability (DDP)?
Direct product profitability is a technique of calculating product handling cost, it starts when it reaches ... - What is Discrimination?
Discrimination describes treating a person unjust on the basis of certain characteristics. if any person has ... - What is Display Ads?
Display advertisement is a promotional method through banners, social media, website, apps, or other display formats. ... - What are Dissociative Groups?
This group is characterized on the bases of attitudes, believes, values, norms or behaviors related to ... - What is Dual Adaptation?
Dual adaptation is the adaptation process in which company changes their marketing strategy for an internal ... - What is Dumping?
Dumping is a marketing term used when company exports its products at a price which is ... - What is Durability?
It is refers to retail products which are usually classified into three main categories; food, hard, ... - What is E-Business?
E- business is also known as electric business, is a business via internet. it include buying ... - What is E-Commerce?
E-commerce is an abbreviation of electronic commerce, describes the sale and purchase of good and services ... - What is Elimination-by-Aspects Heuristic?
According to elimination by aspect method, it is a decision making technique in which customers have ... - What is Environmental Threat?
It is defined as an external factor in the market that has a negative impact on ... - What is Everyday Low Pricing (EDLP)?
Everyday low price (edlp) is a pricing strategy provides consumers an opportunity of low pricing without ... - What is Expectancy-Value Model?
Expectancy is their very own person's judgment capacities. it responds to the inquiry, "would i be ... - What is Expected Product?
The normal item level comprises of the basic items that fulfills the crucial advantages of clients, ... - What is Family Brand?
Family brands alludes to a showcasing methodology that advances a group of items or administrations under ... - What is Features?
Features are attributes that separate an item or administration from other comparable things. an item highlight ... - What is Flexible Market Offering?
An adaptable market offering comprises of two sections: a bare arrangement containing the item and administration ... - What is Focus Group?
A focus group is a social occasion of purposely chosen individuals who take an interest in ... - What is Forecasting?
It is a procedure that utilization verifiable information as contributions to make educated assessments that are ... - What is Form?
Form is the shape, visual appearance, or design of an article. in a more extensive sense, ... - What are Frequency Programs (FPs)?
Casing rate (communicated in edges every second or fps) is the recurrence (rate) at which back ... - What is Full Demand?
In a perfect situation, an organization ought to consistently have full interest. full interest implies that ... - What is Global Firm?
Promoting successfully is important to the accomplishment of any business. in any case, endeavoring it all ... - What is Goal Formulation?
The objective pyramid is a type of various leveled objective organizing. it is utilized to subdivide ... - What is Going-Rate Pricing?
Going rate evaluating is a pricing system where firms look at the costs of their rivals ... - What is Gray Market?
Nonexclusive, in business, alludes to items that organizations showcase without a trademark, brand name, or other ... - What is Hedonic Bias?
Hedonic bias happens when individuals tend to ascribe accomplishment to themselves and inability to outer causes. ... - What are Heuristics?
Heuristics subliminally help us settle on choices about brands and impact our purchasing practices. in this ... - What is High-Low Pricing?
High low estimating is an evaluating technique where a firm depends on special advancements to empower ...