What are Aspirational Groups in Marketing? PDF Book

Learn Aspirational Groups definition in marketing with explanation to study “What are Aspirational Groups”. Study aspirational groups explanation with marketing terms to review marketing course for online MBA programs.

Aspirational Groups Definition

Aspirational Groups Explanation

Aspirational reference group comes under the category of reference group, based on the group of individuals with whom a person wants to be associated, it is not necessary that a person knows someone in the group. The objective of joining a group is to follow those attributes and behavior of the associated group members.

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