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What are Baby Boomers in Marketing? PDF Download

Learn Baby Boomers definition in marketing with explanation to study “What are Baby Boomers”. Study baby boomers explanation with marketing terms to review marketing course for online MBA programs.

Baby Boomers Definition

  • 78 million people born during years following World War II and lasting until 1964.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Baby Boomers Explanation

Baby boomers cover the age range of people born in the era of 1946 to 1964, they were considered as a highly influential generation of America born during the post-world war II. The baby boomers comprised upon a substantial portion of the world's population, in developing countries. Therefore, they have significant impact on the economy, and are mostly focus in marketing campaigns.

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