What are Brand Associations in Marketing? PDF Download

Learn Brand Associations definition in marketing with explanation to study “What are Brand Associations”. Study brand associations explanation with marketing terms to review marketing course for online MBA programs.

Brand Associations Definition

  • All brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand node.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Associations Explanation

When it comes to brand association, anything which quickly hits the brand name like Pepsi blue color, Nike swoosh and many others. It is obvious that brand associations are mostly linked with visual impressions in the mind of the consumers. It helps customers to relate a product or brand to a picture in his mind. There are certain techniques through which brand association can be built in the mind of consumers, it includes; promotional campaigns, reachable price, benefits, product quality, word of mouth publicity, special events with brand sponsorship, and, celebrity association with the brand.

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