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What are Brand Tracking Studies in Marketing? PDF Download

Learn Brand Tracking Studies definition in marketing with explanation to study “What are Brand Tracking Studies”. Study brand tracking studies explanation with marketing terms to review marketing course for online MBA programs.

Brand Tracking Studies Definition:

  • Collect quantitative data from consumers over time to provide consistent, baseline information about how brands and marketing program are performing.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Tracking Studies Explanation:

Brand tracking is a strategy to keep track of continuously measure the brand development by considering these variables; awareness, usage, quality, performance, attitudes, perceptions, judgments, and durability. It can be taken from the customer's feedback regarding the product in the market. it is an essential component to retain the market share.

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