What are Branded Variants in Marketing?

Learn Branded Variants definition in marketing with explanation to study “What are Branded Variants”. Study branded variants explanation with marketing terms to review marketing course for online MBA programs.

Branded Variants Definition

  • Specific brand lines uniquely supplied to different retailers or distribution channels.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Branded Variants Explanation

It is defined as a brand which offers diversified versions of the same product, it is distinguished in relation with color, price, variety of flavors, packaging, nutrients, and others, reflecting the same brand name. Differences in terms of characteristics enable the organization to work for diversification of the product in the market.

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