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What are Buyer Readiness Stages in Marketing? PDF Download

Learn Buyer Readiness Stages definition in marketing with explanation to study “What are Buyer Readiness Stages”. Study buyer readiness stages explanation with marketing terms to review marketing course for online MBA programs.

Buyer Readiness Stages Definition:

  • Stages consumers normally pass through on their way to a purchase, including awareness, knowledge, liking, preference, conviction, and, finally, the actual purchase.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Buyer Readiness Stages Explanation:

Buyer readiness stage is a process incorporated six steps depends on a consumer decision of purchasing a product and services includes; awareness of the product, information of its existence, knowledge of its benefits, initial interest, priority over the competing products, conviction of its suitability to purpose, and at the last purchase decision.

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