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What are Buyers in Marketing? PDF Download

Learn Buyers definition in marketing with explanation to study “What are Buyers”. Study buyers explanation with marketing terms to review marketing course for online MBA programs.

Buyers Definition:

  • People in an organization's buying center who make an actual purchase.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Buyers Explanation:

Buyers are also known as purchase agents, they are the analyzers, negotiators and mediators. Buyers usually conduct research to buy products and services for companies to sell that to customers, or other companies. There are certain types and characteristics of buyers; spendthrifts, average spenders, and, fraugalists. Buyers are the people who determine which product should kept safe in shelves or store.

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