As an Amazon Associate I earn from qualifying purchases.

Click and Mortar Companies Definition and Explanation PDF Download

Learn Click and Mortar Companies definition in marketing with explanation to study “What are Click-and-Mortar Companies”. Study click and mortar companies explanation with marketing terms to review marketing course for online MBA programs.

Click and Mortar Companies Definition:

  • Traditional brick-and-mortar companies that have added online marketing to their operations.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Click and Mortar Companies Explanation:

Click and Mortar is a business process that deals with online and offline operations of the company. Online model includes a website and an offline model describes physical stores in the form of factories, warehouses, and grocery stores. It is consumers' feasibility to purchase goods from an online or an offline stores. However, it is a sort of traditional business usually established to meet consumers' needs.

Keep Learning Marketing Explanations

What is Customer Database?

A customer database is the information collected from the customer. This database may gather personal information which includes; name of ...

What is Repairabilit?

Repairable segments will in general be more costly than non-repairable parts (consumables). This is on the grounds that for things ...

What is Sales Quota?

There are a great deal of items in the market for the advantages of the individuals, alongside this huge numbers ...

What is Off-Price Retailer?

A store that sells things at lower costs than those ordinarily charged by retail organizations. Off-value stores regularly buy overloaded ...

What is Share of Customer?

Administration changeability might be characterized as the adjustments in the nature of a similar administration given by various merchants. The ...

What is Market-Skimming Pricing?

It is an item estimating technique by which a firm charges the most astounding starting value that clients will pay ...