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Click and Mortar Companies Definition and Explanation PDF Download

Learn Click and Mortar Companies definition in marketing with explanation to study “What are Click-and-Mortar Companies”. Study click and mortar companies explanation with marketing terms to review marketing course for online MBA programs.

Click and Mortar Companies Definition:

  • Traditional brick-and-mortar companies that have added online marketing to their operations.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Click and Mortar Companies Explanation:

Click and Mortar is a business process that deals with online and offline operations of the company. Online model includes a website and an offline model describes physical stores in the form of factories, warehouses, and grocery stores. It is consumers' feasibility to purchase goods from an online or an offline stores. However, it is a sort of traditional business usually established to meet consumers' needs.

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