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Click Only Companies Definition and Explanation PDF Download

Learn Click Only Companies definition in marketing with explanation to study “What are Click-Only Companies”. Study click only companies explanation with marketing terms to review marketing course for online MBA programs.

Click Only Companies Definition:

  • So-called dot-coms, which operate online only and have no brick-and-mortar market presence.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Click Only Companies Explanation:

These are the companies which have only online presence in the market. They do not exist physically in the competitive world. Click only companies usually sell their goods and services with the help of a website or e-commerce. Moreover, it is more cost effective in terms of its operations. They usually differ from Click and Mortar business that deals in online and also offline stores.

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