What are Convenience Goods in Marketing?

Learn Convenience Goods definition in marketing with explanation to study “What are Convenience Goods”. Study convenience goods explanation with marketing terms to review marketing course for online MBA programs.

Convenience Goods Definition

  • Goods the consumer purchases frequently, immediately, and with a minimum of effort.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Convenience Goods Explanation

Convenience good are consumer goods which are extensively available in the market for consumer's purchase with less effort incurred. Less decision making requires while buying convenience goods. At a smaller scale it includes; newspaper, and books, the phenomenon is different for expensive products, like furniture, car, and electronic items. However, it often added an opportunity cost for the customer.

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