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What are Customer Insights in Marketing? PDF Download

Learn Customer Insights definition in marketing with explanation to study “What are Customer Insights”. Study customer insights explanation with marketing terms to review marketing course for online MBA programs.

Customer Insights Definition:

  • Fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Insights Explanation:

With the rapid growth of market, customers are now more aware and intelligent about the product. Nowadays, customers use to define market, facilities or services provided to the customers determine the market potential of the product. This technique requires continuous market survey, in order to fulfill needs and demands of the customers.

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