What are Deficient Products in Marketing?

Learn Deficient Products definition in marketing with explanation to study “What are Deficient Products”. Study deficient products explanation with marketing terms to review marketing course for online MBA programs.

Deficient Products Definition

  • Products that have neither immediate appeal nor long-run benefits.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Deficient Products Explanation

Companies usually accept that they produce product which does not compete international quality standards. These products are known as deficient products. Companies often use this strategy in order to ensure that customers will purchase their products on regular bases. Once, customer has bought best quality product from the market, their needs and demands or expectations with the product will increase with time.

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