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What are Desirable Products in Marketing? PDF Download

Learn Desirable Products definition in marketing with explanation to study “What are Desirable Products”. Study desirable products explanation with marketing terms to review marketing course for online MBA programs.

Desirable Products Definition

  • Products that give both high immediate satisfaction and high long-run benefits.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Desirable Products Explanation

Desirable products are those which favor both objectives of the company. This concept says that product are not just made for profits, rather, they have corporate social responsibility to fulfill the needs of the society. The main purposes behind desirable products are; to fulfill consumers' immediate needs and demands, and make products beneficial for society in a long term.

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