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What are Dissociative Groups in Marketing? PDF Download

Learn Dissociative Groups definition in marketing with explanation to study “What are Dissociative Groups”. Study dissociative groups explanation with marketing terms to review marketing course for online MBA programs.

Dissociative Groups Definition:

  • Those groups whose values or behavior an individual rejects.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Dissociative Groups Explanation:

This group is characterized on the bases of attitudes, believes, values, norms or behaviors related to an individual. Therefore, an individual wants to keep him or herself away from the group. Disintermediation is eliminating intermediaries such as distributor, wholesaler, broker, retailer, and buyer due to delay in the distribution process, companies now prefer to directly deals with customers.

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