As an Amazon Associate I earn from qualifying purchases.

Dissociative Groups Definition and Explanation PDF Download

Learn Dissociative Groups definition in marketing with explanation to study “What are Dissociative Groups”. Study dissociative groups explanation with marketing terms to review marketing course for online MBA programs.

Dissociative Groups Definition:

  • Those groups whose values or behavior an individual rejects.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Dissociative Groups Explanation:

This group is characterized on the bases of attitudes, believes, values, norms or behaviors related to an individual. Therefore, an individual wants to keep him or herself away from the group. Disintermediation is eliminating intermediaries such as distributor, wholesaler, broker, retailer, and buyer due to delay in the distribution process, companies now prefer to directly deals with customers.

Keep Learning Marketing Explanations

What is Brand Awareness?

In order to create more publicity for the brand, one should follow certain strategies for a successful brand awareness campaign, ...

What is Third-party Logistics (3PL) Provider?

Outsider coordination's suppliers normally have some expertise in incorporated activities of warehousing and transportation benefits that can be scaled and ...

What is Master Brand?

An ace brand is a general brand name that fills in as the primary tying down point on which every ...

What is Consumerist Movement?

It is a moment led by consumers for the protection of their rights which is usually organized by social organizations ...

What is Marketing Implementation?

A successful usage plan shows what exercises are to be actualized. Who will be in charge of execution, the time ...

What is Personality?

To comprehend a purchaser needs and convert them into clients is the fundamental motivation behind the shopper conduct study. To ...