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What are Internal Databases in Marketing? PDF Download

Learn Internal Databases definition in marketing with explanation to study “What are Internal Databases”. Study internal databases explanation with marketing terms to review marketing course for online MBA programs.

Internal Databases Definition

  • Electronic collections of consumer and market information obtained from data sources within the company network.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Internal Databases Explanation

Inside database is any gathering of business information arranged utilizing the inner systems. Interior databases have information in regards to data on market and shopper conduct in an electronic structure. Each organization has an inside system that sends and gets data from different sources inside and outside the organization. That system additionally stores all the inside information identified with organization. A portion of the significant inner databases which organizations have are: Sales Data, Consumer Feedback, Customer Database, Complaints Record. All these interior information bases help organizations flourish and improve their client administrations and business suggestions.

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