What are Mission Statements in Marketing?

Learn Mission Statements definition in marketing with explanation to study “What are Mission Statements”. Study mission statements explanation with marketing terms to review marketing course for online MBA programs.

Mission Statements Definition

  • Statements that organizations develop to share with managers, employees, and (in many cases) customers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Mission Statements Explanation

A statement of purpose characterizes what an association is, the reason it exists, its explanation behind being. At any rate, your statement of purpose ought to characterize who your essential clients are, recognize the items and administrations you produce, and portray the geological area wherein you work. On the off chance that you don't have a statement of purpose, make one by recording in one sentence what the reason for your business is. Solicit a few from the key individuals in your organization to do something very similar. At that point talk about the announcements and think of one sentence everybody concurs with. When you have finished your statement of purpose, convey it to everybody in the organization.

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