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What are Online Focus Groups in Marketing? PDF Download

Learn Online Focus Groups definition in marketing with explanation to study “What are Online Focus Groups”. Study online focus groups explanation with marketing terms to review marketing course for online MBA programs.

Online Focus Groups Definition

  • Gathering a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and behavior.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Online Focus Groups Explanation

The most recent curve on center gatherings is the transition to an online organization. Utilizing visit and Web conferencing innovation, the Internet has made it workable for individuals from around the globe to accumulate web based, disposing of movement costs and other strategic issues related with customary vis-a-via center gatherings. Whenever on the web, members in some cases talk all the more unreservedly in light of the fact that they're sitting at home and feel mysterious. Online center gatherings enable subjective research to be finished all the more rapidly and at a lower cost. Then again, arbitrators can't see the non-verbal communication or outward appearances of online gathering members. On the off chance that a customer needs to see a shopper use or taste an item, online center gatherings aren't a decent decision.

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