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What are Weaknesses in Marketing? PDF Download

Learn Weaknesses definition in marketing with explanation to study “What are Weaknesses”. Study weaknesses explanation with marketing terms to review marketing course for online MBA programs.

Weaknesses Definition

  • Weaknesses are internal elements that may interfere with a company's ability to achieve its objectives.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Weaknesses Explanation

A shortcoming is a constraint or issue in your organization or showcasing plan that keeps it from accomplishing its objectives. These shortcomings are inner contemplation's or vulnerabilities that can prompt decreased income or the altogether disappointment of your endeavor. Regions where your organization might be defenseless ought to be distinguished and dissected. Two roads that can enable you to recognize any shortcomings are the organization's present well being and the course where the organization is going. Shortcomings of any association may incorporate creation issues or administration quality, for example, when more consideration is expected to live up to purchasers' desires, apparatus is obsolete or work force are untrained. An organization's area might be a strategic or money related thought that debilitates its situation in the market, particularly if transportation expenses heighten.

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