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What are Unsought Goods in Marketing? PDF Download

Learn Unsought Goods definition in marketing with explanation to study “What are Unsought Goods”. Study unsought goods explanation with marketing terms to review marketing course for online MBA programs.

Unsought Goods Definition:

  • Those the consumer does not know about or does not normally think of buying, like smoke detectors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Unsought Goods Explanation:

Unsought Goods will be merchandise that the shopper does not think about or does not ordinarily consider purchasing, and the buy of which emerges because of peril or the dread of risk and absence of want. New items, for example, solidified nourishment things were unsought till they are publicized utilizing media vehicles or by listening in on others' conversations showcasing. When the shopper is knowledgeable about the item, the great proceeds to turn into a looked for good. For instance: another cell phone with elite highlights is an unsought decent until the shopper catches wind of it. Once the cell phone is generally known among clients, it turns into a looked for good. An exemplary model here is the Apple phone. Shoppers are uninformed that they need it except if told about it. Another guide to note would be extra security. Despite the fact that it is a great case of an unsought decent; it is quickly developing into a looked for good. With the transformation of life coverage from only protection to a venture thought for your future, this great has moved standards.

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