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in Marketing? PDF Download

Learn definition in marketing with explanation to study “”. Study explanation with marketing terms to review marketing course for online MBA programs.

Definition

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    What is Macroenvironment?

    A full scale condition is the condition that exists in the economy in general, as opposed to in a specific ...

    What is Business Buying Process?

    It is a process in which consumers make purchase decision. There are certain steps involved in this process includes; understanding ...

    What is Marketing Decision Support System (MDSS)?

    A framework used to control a gathering of information to translate and investigate potential business situations so as to settle ...

    What is Cause-Related Marketing?

    Cause related marketing is like a corporate social responsibility, where, company's advertisement has the dual purpose with the product promotion. ...

    What is Objective-and-task Method?

    An organization's publicizing spending plan for the most part relies upon the organization's advertising objectives and goals. A business can ...

    What is Communication Adaptation?

    Communication adaptation describes change in the product strategy due to the change in communication strategy. For example, a skin color ...