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Adapted Global Marketing Definition and Explanation PDF Download

Learn Adapted Global Marketing definition with explanation to study “What is Adapted Global Marketing”. Study adapted global marketing explanation with marketing terms to review marketing course for online MBA programs.

Adapted Global Marketing Definition:

  • An international marketing strategy that adjusts the marketing strategy and mix elements to each international target market, bearing more costs but hoping for a larger market share and return.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Adapted Global Marketing Explanation:

It is a marketing technique that engage the marketing strategy and the marketing mix approach to cater the international market. Hence, by following the same marketing strategy to each niche, will increase the overall marketing cost. Therefore, it forecasts that adaption of different markets resulted in a larger market share and on returns.

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