What is Administered VMS in Marketing? PDF Book

Learn Administered VMS definition in marketing with explanation to study “What is Administered VMS”. Study administered vms explanation with marketing terms to review marketing course for online MBA programs.

Administered VMS Definition

  • A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Administered VMS Explanation

VMS is an abbreviation of Vertical Marketing System. This system deals with the significant contributor of the product chain, which includes, the producer, the wholesaler, and the retailer, who works in collaboration to fulfills the need and demands of customers in a more profitable and cost effective way. The team works in dispersed manner and every member tries to maximize his organizational profit at the expense of other, which ultimately concluded as poor quality products delivering to customers, disappointed service system, and, high product charges to consumers.

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