As an Amazon Associate I earn from qualifying purchases.

What is Administered VMS in Marketing? PDF Download

Learn Administered VMS definition in marketing with explanation to study “What is Administered VMS”. Study administered vms explanation with marketing terms to review marketing course for online MBA programs.

Administered VMS Definition

  • A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Administered VMS Explanation

VMS is an abbreviation of Vertical Marketing System. This system deals with the significant contributor of the product chain, which includes, the producer, the wholesaler, and the retailer, who works in collaboration to fulfills the need and demands of customers in a more profitable and cost effective way. The team works in dispersed manner and every member tries to maximize his organizational profit at the expense of other, which ultimately concluded as poor quality products delivering to customers, disappointed service system, and, high product charges to consumers.

Keep Learning Marketing Explanations

What is Complex Buying Behavior?

Complex buying behavior happens when the end user is effectively searching for the purchase of brand when market offers significant ...

What is Integrated Marketing?

With the advertising, the organization is assured more than the the success of total of its parts - whether done ...

What is Discount?

It is a pricing strategy which leverages customers to provide goods in low prices. The strategy is useful for driving ...

What is Product and Market Expansion Grid?

The Product Market Expansion Grid, additionally called the Ansoff Matrix, is an apparatus used to create business development methodologies by ...

What is Marketing Intelligence System?

Market Intelligence System is a business investigation apparatus that examinations business information acquired from different sources-Customers, Competitors, inventory network, stores ...

What is Marketing?

Advertising is the advancement of business items or administrations to an intended interest group. It is, to put it plainly, ...