Administered VMS Definition and Explanation PDF Download
Learn Administered VMS definition in marketing with explanation to study “What is Administered VMS”. Study administered vms explanation with marketing terms to review marketing course for online MBA programs.
Administered VMS Definition:
A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Administered VMS Explanation:
VMS is an abbreviation of Vertical Marketing System. This system deals with the significant contributor of the product chain, which includes, the producer, the wholesaler, and the retailer, who works in collaboration to fulfills the need and demands of customers in a more profitable and cost effective way. The team works in dispersed manner and every member tries to maximize his organizational profit at the expense of other, which ultimately concluded as poor quality products delivering to customers, disappointed service system, and, high product charges to consumers.
Keep Learning Marketing Explanations
What are Customer Insights?
With the rapid growth of market, customers are now more aware and intelligent about the product. Nowadays, customers use to ...
What is Consumer-to-Consumer (C-to-C) Online Marketing?
Customer to customer ( C2C) market provides an opportunity to consumers to interact with each other, typical market place require ...
What is Business-to-Consumer (B-to-C) Online Marketing?
Business to Consumer or B2C is marketing strategy, where selling products and services are directly linked to consumers who are ...
What are Click-Only Companies?
These are the companies which have only online presence in the market. They do not exist physically in the competitive ...
What is Product Invention?
Any new item thought which strikes a chord and prompts another item advancement or a change of the current item. ...
What is Dynamic Pricing?
Dynamic pricing is a pricing strategy in which companies set flexible prices for goods and services. Companies usually reset prices ...