What is Adoption Process in Marketing?

Learn Adoption Process definition in marketing with explanation to study “What is Adoption Process”. Study adoption process explanation with marketing terms to review marketing course for online MBA programs.

Adoption Process Definition

  • Mental process through which an individual passes from first hearing about an innovation to final adoption.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Adoption Process Explanation

Adoption process is defined as series of stages through which a potential consumer decides about whether or not to purchase any new product from the market. Consumer usually follows adoption method in order to purchase a new product. This process is based upon four stages process includes; awareness, interest, evaluation, and, trail.

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