What is Adoption in Marketing?

Learn Adoption definition in marketing with explanation to study “What is Adoption”. Study adoption explanation with marketing terms to review marketing course for online MBA programs.

Adoption Definition

  • An individual's decision to become a regular user of a product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Adoption Explanation

Adoption is a process in which consumer switch or adopt any new product or service. Either, the consumer has been attracted by the feature or the services provided. Today's world is more competitive in terms of retaining a consumers towards one product, as it has more choices to adapt for change in the market that leads him to make new decision for a product.

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