What is Advertising Agency in Marketing? PDF Book

Learn Advertising Agency definition in marketing with explanation to study “What is Advertising Agency”. Study advertising agency explanation with marketing terms to review marketing course for online MBA programs.

Advertising Agency Definition

  • A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Advertising Agency Explanation

Advertising agency aims to create, plan , manage and promote client's demands. It may have different specialized fields which includes; interactive advertising, full service agency that creates promotional content for websites, social media campaigns, radio, television, newspapers, catalogs, hoardings, and, brochures.

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