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What is Advertising budget in Marketing? PDF Download

Learn Advertising budget definition in marketing with explanation to study “What is Advertising budget”. Study advertising budget explanation with marketing terms to review marketing course for online MBA programs.

Advertising budget Definition

  • Dollars and other resources allocated to a product or a company advertising program.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Advertising budget Explanation

It is an amount specifically allocated for company's advertisements. Organizations usually have fix budgets for the promotion of their product and services in the market. This promotional strategy plays an integral role in brand development. According to market researchers, a product can be more successful in the market, when it is rightly promoted among the targeted audience.

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