What is Advertising Media in Marketing?

Learn Advertising Media definition in marketing with explanation to study “What is Advertising Media”. Study advertising media explanation with marketing terms to review marketing course for online MBA programs.

Advertising Media Definition

  • Vehicles through which advertising messages are delivered to their intended audiences.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Advertising Media Explanation

Advertising media plays an integral role for the promotion of organizational business. Companies offers multiple product and services to their customers. Therefore, it is difficult for customers to know about every single brand of the company. For this reason, organizations advertise in order to reach maximum customers. According to customers' needs and demands companies advertise their products to cater general consumers.

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