What is Advertising Objective in Marketing? PDF Book

Learn Advertising Objective definition in marketing with explanation to study “What is Advertising Objective”. Study advertising objective explanation with marketing terms to review marketing course for online MBA programs.

Advertising Objective Definitions

  1. A specific communication task to be accomplished with a specific target audience during a specific period of time.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Advertising Objective Explanation

It explains the required information organizations need to share with their customers. Companies use different mode or medium to promote company's products and services to the end users. Advertising objectives revolves around three main factors which includes; deliver information of customers, to persuade and to remind them about the product or service.

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