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What is Advertising Strategy in Marketing? PDF Download

Learn Advertising Strategy definition in marketing with explanation to study “What is Advertising Strategy”. Study advertising strategy explanation with marketing terms to review marketing course for online MBA programs.

Advertising Strategy Definition

  • Strategy by which the company accomplishes its advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Advertising Strategy Explanation

Advertising strategy reflects organization's plan to reach and persuade targeted customers in order to purchase any product or service. There are certain modes which can be adopted to follow advertising strategy. It comprises on the following stages; product information and its advantages, its characteristics, alternate routes for customers, budget constraints.

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