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What is Affordable Method in Marketing? PDF Download

Learn Affordable Method definition in marketing with explanation to study “What is Affordable Method”. Study affordable method explanation with marketing terms to review marketing course for online MBA programs.

Affordable Method Definition:

  • Setting the promotion budget at the level management thinks the company can afford.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Affordable Method Explanation:

It is mainly dependent upon the budgeting methods of company's owner, and marketing department, who believes that firm can afford budget on marketing. Companies usually make contingency plans in order to align budget. These budgets are not based on specific objectives; owner can spend less or more according to the needs of the market.

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