As an Amazon Associate I earn from qualifying purchases.

What is Affordable Method in Marketing? PDF Download

Learn Affordable Method definition in marketing with explanation to study “What is Affordable Method”. Study affordable method explanation with marketing terms to review marketing course for online MBA programs.

Affordable Method Definition

  • Setting the promotion budget at the level management thinks the company can afford.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Affordable Method Explanation

It is mainly dependent upon the budgeting methods of company's owner, and marketing department, who believes that firm can afford budget on marketing. Companies usually make contingency plans in order to align budget. These budgets are not based on specific objectives; owner can spend less or more according to the needs of the market.

Keep Learning Marketing Explanations

What is Growth-share Matrix?

The BCG development share framework separates items into four classifications: hounds, money bovines, stars, and "question marks." Each quadrant has ...

What is Sponsorship?

Supporting something (or somebody) is the demonstration of supporting an occasion, movement, individual, or association monetarily or through the arrangement ...

What is Satisfaction?

Fulfillment is a principal idea in present day promoting. In numerous associations, consumer loyalty is viewed as the most significant ...

What is Channel Coordination?

Channel coordination is also known as supply chain coordination which aims at improving supply chain performance by systematically plan the ...

What is Marketing Concept?

This idea holds that the association's undertaking is to decide the requirements, needs, and premiums of objective markets and to ...

What is Viral Marketing?

Viral Marketing is what can create premium and the potential closeout of a brand or item through messages that spread ...