What is Age and life cycle Segmentation in Marketing? PDF Book

Learn Age and life cycle Segmentation definition in marketing with explanation to study “What is Age and life cycle Segmentation”. Study age and life cycle segmentation explanation with marketing terms to review marketing course for online MBA programs.

Age and life cycle Segmentation Definition

  • Dividing a market into different age and life-cycle groups.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Age and life cycle Segmentation Explanation

Age and life cycle segmentation intended to categorize market on the basis of demographic segmentation which caters market according to the organization needs and wants. Therefore, organization creates different marketing strategy according to their product or services. For example, they will follow different strategy for children, teens, youngsters, married people, adults, and, old citizens.

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