What is Agent in Marketing? PDF Book

Learn Agent definition in marketing with explanation to study “What is Agent”. Study agent explanation with marketing terms to review marketing course for online MBA programs.

Agent Definition

  • A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Agent Explanation

The one who deals with buying and selling of the products, they seek to bring buyer and sellers together and perform a mediator's role among them. The role of an agent is an important part of a business transaction. It comprises upon three different categories; selling agents, purchasing agents, and, manufacturers agents.

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