As an Amazon Associate I earn from qualifying purchases.

What is Agent in Marketing? PDF Download

Learn Agent definition in marketing with explanation to study “What is Agent”. Study agent explanation with marketing terms to review marketing course for online MBA programs.

Agent Definition

  • A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Agent Explanation

The one who deals with buying and selling of the products, they seek to bring buyer and sellers together and perform a mediator's role among them. The role of an agent is an important part of a business transaction. It comprises upon three different categories; selling agents, purchasing agents, and, manufacturers agents.

Keep Learning Marketing Explanations

What is Occasion Segmentation?

Event division is the way toward isolating the market into gatherings as per explicit events identified with the client. Event ...

What is Lifestyle?

Way of life showcasing is a procedure of setting up connections between items offered in the market and focused on ...

What is Strategic Marketing Plan?

Key Market Planning is a progressing procedure through which the organization makes advertising systems and plans its executions in the ...

What is Category Killer?

Category killer is a sort of retail store that has rich items in its product category.It depends; either it could ...

What is Personal Selling?

Individual selling is the place organizations use individuals (the "business power") to offer the item in the wake of gathering ...

What is Experience Curve (learning curve)?

Experience and expectation to absorb information models are created from the essential reason that people and associations secure learning by ...