What is Alternative Evaluation in Marketing?

Learn Alternative Evaluation definition in marketing with explanation to study “What is Alternative Evaluation”. Study alternative evaluation explanation with marketing terms to review marketing course for online MBA programs.

Alternative Evaluation Definition

  • Stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Alternative Evaluation Explanation

It is a set pattern among the buyer with the product decision, buyer usually gather product based information from the market on the basis of their survey to make final decision about the product in the market. According to the market researchers, brand image plays an integral role in the market which helps customers to make decision making process easier.

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